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Live Garmin Commercial to Air on 'Tonight Show'

garmin_maposaurus.jpg

For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.

With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.

Written by Steve Hall    Comments (1)     File: Commercials, Television, Trends and Culture     Jun-11-07  

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Comments

God i with this "mock disorder" fad would die. Maybe there should be a disorder for fake disorders. Wouldn't that be a yuk.

Posted by: Matt Brand on June 11, 2007 02:18 PM

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