Snow Plows the New 'Just When You Thought...' Ad Medium

audi_quattro_canada.jpg

OMG. Just when we thought we'd written this line for the last time, we're gonna write it again: "Just when you thought every last inch of space had been covered with advertising, yet another appears." Most recently, it was the front of washing machines in laundromats. Now, it's the front of plows to promote Audi Canada's Quattro event which aims to get people into dealerships this week to try ot the vehicle.

Accompanied by radio, print and online, five snow plows were outfitted with signage and painted plows which read, "Winter is Coming" along with the dates of the event. As we've said every time before, it's only a matter of time before someone offers to paint our house for free as long as they can paint a giant logo on the front of the house. Lowe Roche created the campaign.

by Steve Hall    Oct-17-07   Click to Comment   
Topic: Events, Good, Guerilla, Online, Outdoor, Radio   

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Comments



Comments

Hi Steve, a different kind of dealership in this spot. Think this is a hoax. But some people are buying it...

http://www.youtube.com/watch?v=Ailocf7Ia3Y

Posted by: Jack Markof on October 17, 2007 10:01 AM







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