Forget Sandwich Boards; Why Not Wear Video?
"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).
The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.
Online testimonials included "Hey, cool" and "I was drawn to her."
...Yeah.
by Angela Natividad
Feb-12-08
Comments (6)
File: Guerilla, Human, Outdoor, Packaging, Promotions, Video
Comments
Those things have been around for a while dude. Seen them used in 'street teams.'
Here is that Adrants Article
http://www.adrants.com/2004/07/adverwear-another-excuse-to-look-at-breas.php
This person seriously thinks this is a good ad
http://digitalfuntown.squarespace.com/dft-blog/2008/2/12/doritos-sandwich.html
I saw something like this before but way better.
http://www.t-shirttv.com
Check out the video
http://www.brandmarketers.com/v5/TTV_Video.html
I think those vest things look bulky and heavy. The shirt tv thing is hot.
I believe this is better than them all!
www.wouldyoulikeawebsite.com
That would be but it is not real. It is composited in post production just like the little dog running by.
I vote for T-Shirt TV because I saw they live and I know it is real. They had them in vegas at CES.
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