Forget Sandwich Boards; Why Not Wear Video?

wearable-video.jpg

"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

by Angela Natividad    Feb-12-08   Click to Comment   
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video   

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Comments



Comments

Those things have been around for a while dude. Seen them used in 'street teams.'

Posted by: Mike on February 12, 2008 1:32 PM

Here is that Adrants Article

http://www.adrants.com/2004/07/adverwear-another-excuse-to-look-at-breas.php

Posted by: Kevin Miller on February 12, 2008 2:21 PM

This person seriously thinks this is a good ad

http://digitalfuntown.squarespace.com/dft-blog/2008/2/12/doritos-sandwich.html

Posted by: Christi on February 12, 2008 2:37 PM

I saw something like this before but way better.

http://www.t-shirttv.com

Check out the video

http://www.brandmarketers.com/v5/TTV_Video.html

I think those vest things look bulky and heavy. The shirt tv thing is hot.

Posted by: Carrie Ann-Mathews on February 12, 2008 2:44 PM

I believe this is better than them all!
www.wouldyoulikeawebsite.com

Posted by: jason on February 13, 2008 2:38 PM

That would be but it is not real. It is composited in post production just like the little dog running by.

I vote for T-Shirt TV because I saw they live and I know it is real. They had them in vegas at CES.

Posted by: fred on February 13, 2008 3:01 PM







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