ING Invests Retirement Figures with Friendly Feel


Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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there are few times that I consciously bought a product/service because of their ads. ING is definitely included in those times! They take something daunting (retirement?!? savings!?!) and make them... fun.

Posted by: caroline on March 14, 2008 2:38 PM

I'm not a big fan of this one, Adrants!

But I'm coming from a slightly older perspective. Here's what I have to say about it:

Posted by: Chuck Nyren on March 14, 2008 6:51 PM

Looks a little "borrowed"......probably because it was.....from Lee Eisenberg.....without his permission!

Posted by: Not My Number on April 1, 2008 2:19 AM

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