White Castle Makes Late-Night Munchie Calls
Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.
Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.