"Three guys walk into a bar. The fourth one ducked."
Endure this and two more deadpan knee-slappers by anchorman Jim Lehrer in this ad for Make 'Em Laugh, a new PBS show targeted to younger audiences. (An age range wasn't provided, but I'm guessing it aims for the Daily Show demo.)
The premier airs on January 14. I don't feel much incentive to see it. I get that Lehrer's un-funniness was the butt of the joke, but the delivery wasn't funny at all.
Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.
The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.
o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."
There's something the world needs now: mugshots of Bill Gates prowling the streets.