Today, Affiliate Summit West kicks off at Caeser's Palace in Vegas. Today's focus is the Meet Market, a low key exhibit hall-style set up where affiliates, networks and marketers can learn about what each other has to over and, as well, conduct actual business. Just think of it as yout typical exhibit hall with tables instead of elaborate booths.
Last night, a tweetup at Gilly's inside Treasure Island kicked off the conference. Unbekowst to those of us that planned the event, the place was a full ob country bar and let us tell you...we have never before seen some of the most amazing line and couple country dancing. It gave us all something to look at while we chatted. Oh, that and the mechanical bull. Always good for a few laughs. Check out photos from the event here.
Tonight after the first day of the conference, things will get a bit crazier. Lots of parties. Lots and lots of parties. Here's hoping we're still standing come Wednesday when we all pack up and head home.
Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.
Clearly not a real ad...let's make that clear right up front...but a funny one all the same. YouTuber RoboJukles has turned a clip from David Lynch's famed Blue Velvet, starring Dennis Hopper, into an ad for Pabst Blue Ribbon.
In the clip, Hopper screams, "Heineken? Fuck that shit! Pabst Blue Ribbon!" And this is exactly what commercials would be like if marketers could say what they really thought.
Time to play catch up again.
- Brisk gets into bed with Star Wars in a "briskifying" visit with Yoda and Darth Maul.
- 180 LA is out with two new music videos for Sony Electrionics' in-dash receiver with Tom Tom navigation. Check the videos out here and here.
- Agency Butler, Shine, Stern & Partners is out with a campaign based on a contest that asked MINI fans to submit six words that described the best test drive ever. After 14,000 submissions, judges chose the submission from Portland Oregon's Mathew Foster, Stewardess, salt flats, paratroopers, sushi, Falconer. See the resulting two minute video.
The first thing we'd like to say about this Downy Unstoppable scavenger hunt in Las Vegas that used gaming app SCVNGR host a to hour cultural landmark hunt is, wow, Downy External Relations Manager Sherilena Strub has the most transfixing and attractively raspy voice we have ever heard.
Other than that, it was your average brand-sponsored scavenger hunt. Oh yea, Amy Sidaris hosted the event and awarded $20,000 to the winner. Check out the video summation of the hunt below.
One one hand, it would seem logical to use models in a campaign for a fitness club. After all, it's just the very common aspirational approach to advertising. But a recent campaign for high end gym Equinox seems to have backfired.
Shot by Terry Richardson, his second for the brand, the campaign shows male and female models looking all glamorous and chic. It's more like a campaign for a fashion brand than a health club.
Many find the campaign unrelatable pointing out the fact the female models, hot as they are, don't look like they've ever been to a gym. One detractor was quoted as saying, "Another couple million spent on the degradation of women. Good work fitness guys."
Apparently not everyone wants to look like a supermodel.
In the second outing of our video series, Future of Engagement, host Murray Newlands interviews Chase McMichael of Infinigraph, a social media data intelligence company, about how brands can find out who their primary influencers are and how brands can connect with those influencers to further the brand message.
The notion of content curation and the examination of content to determine behavior and intent as it relates to the brand is discussed as well as how brands can better match advertising to content to increase response rates.
Everybody loves Comcast, right? Oh wait. Didin't like thousands leave a few years ago because the service sucked and isn't that why Comcast became one of the first brands to embrace social media? Well perhaps it worked because according to these new commercials from Goodby, directed by O Positive's David Shane, people seem to be regretting ever having left.
Three new spots take three different looks at the classic "I never should have left" scenario. There's lots of emotion and hand wringing. There's even tears. Good God people, it's only cable! Get a life! Oh wait, there ain't much life without the internet so we guess Comcast Xfinity is a good thing after all.
Not exactly advertising but cool none-the-less. Production company The Famous Group created a 3D projection for the New York Knicks which covered the entire basketball court in Madison Square Garden that was shown at the beginning of games. The 3D rendering, which required lots of technical setup with projector angles, camera angles and visibility from seating positions, shows the floor rippling then caving in to reveal the underworld of New York. The visual then presents an above ground view of the city along with player shots and the final reveal of the Knicks logo at center court.
This video doesn't do it justice but it gives you an idea of what the presentation looks like.
The Social Commerce Summit is out with a white paper, Social Commerce Trends Report. In the report, part of our white paper series, industry luminaries Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose discuss what works and what's next in social. The information is pulled from the 2011 Social Commerce Summit held last year. Successes and failures from brands like P&G, Best Buy, L.L.Bean, and Rubbermaid were shared and predictions as to what the next round of "innovation in customer-centric business" were presented.
Core themes at the conference and in the white paper focus on how businesses are profiting from the evolution of social. You can grab the white paper here.