Nivea Pranks Unsuspecting Travelers With Arrest Stunt


Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn't detract from the fact it's an epically awesome stunt.

more »

by Steve Hall    Feb-20-13    
Topic: Guerilla

Freelance Creative Sends Head to Prospective Employers


So how does a freelance creative get new work? If your Floyd Hayes, you send out a 3D replica of your head. Yea, that's what you do. Accompanying the head is the following copy.

"It is time for me to get some new business in the door. In addition to email, social media, meetings and word of mouth, I thought I'd send out 3D printed heads to key prospects. I quite like the line "tiny head big ideas" - as in real life I do have a small head :)"

And...there you have it.

by Steve Hall    Feb-20-13    
Topic: Guerilla

You Can Eat This Ad


Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.

We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.

by Steve Hall    Feb-20-13    
Topic: Magazine

Miami Beach (And the Art Directors Club) is Calling Your Name


So by now you've probably heard the Art Directors Club has moved their awards event to Miami Beach April 2-4. If you plan on attending, there are just two weeks left to save $350 on a Festival Pass making the price $1,400 which, by the way, includes the cost of three nights at the W South Beach or Shore Club hotels.

Want to go? Check out all the details here.

by Steve Hall    Feb-20-13    
Topic: Industry Events

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Optical Illusions Highlight Hospital's Space Needs


The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.

more »

by Steve Hall    Feb-20-13    
Topic: Campaigns, Commercials

These New Burger King Spots Are Not Hacked


We could get excited about these three new Burger King spots from Mother which tout the brand's new Arabica coffee and Gouda Bacon sandwich but all we can focus on is the chef in the Gouda commercial not wearing sanitary gloves and how two of the spot's titles, Two Thumbs and First Cup remind us of something else entirely.

Aside from those distractions, the work is respectable and we suppose it will help distract us from Monday's Twitter account hack.

more »

by Steve Hall    Feb-20-13    
Topic: Commercials

Grey Poupon Revitis Iconic 'Pardon Me' Campaign


Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.

The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at following the teaser's premiere during The Oscars.

more »

by Steve Hall    Feb-20-13    
Topic: Campaigns

Featured FREE Resource: