Art Directors Club to Host 'Art Battle'

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At this year's Art Directors Club Awards, held April 2-4 in Miami Beach, design heavyweights of the world will square off against one another in the Adobe-sponsored event entitled Secret Walls: A Live Digital X Physical Art battle on Creative Cloud.

Each team will gather together their creative tools and face off in a live art competition. Two teams will use Adobe Creative Cloud to create live art pieces in front of an audience.

Check out all the festival details here and register.

by Steve Hall    Mar-25-13    
Topic: Industry Events



PSA Warns Teens Not to Share Hot Selfies

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Not quite as hard hitting as this online safety ad in which a girl placers and picture of herself on a school bulletin board and then can't remove it, this new Cossette-created ad for Children of the Street pushes the same message; be careful what you post online.

While the online safety ad focused on bullying, the Children of the Street ad aims to raise awareness of the sexual exploitation of youth.

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by Steve Hall    Mar-25-13    
Topic: Cause



Eric Koston Wreaks Havoc, Catches Baby in Nike Ad

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We suppose it's all well and good for a brand such as Nike to hook up with an athlete such as skateboarder Eric Koston but all we get after watching this Kirshenbaum Bond Senecal + Partners- created Nike Koston 2 ad is that, well, skateboarders are punks who break the law.

Yea, Koston does a solid by catching a baby at the end but before that he's all about mayhem and destruction. Is this what Nike really wants kids doing when they strap on a pair of Koston's? And, yes, we understand the ad is the stuff ove roverblown legend but still.

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by Steve Hall    Mar-25-13    
Topic: Brands



Blush Lingerie Supports Pussy Riot With Lingerie Stunt

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In support of Pussy Riot band members who were arrested and sent to prison last year for protesting against Vladimir Putin on the alter of a Moscow cathedral, Bush Lingerie is out with an ad which features a lingerie-clad woman prancing through the streets of Russia.

The effort aims to raise $2,500 for one month of care for the band members.

Some will say, it's a valiant effort. Others will say it's just a brand leveraging a political issue for its own gain. We say it's a woman prancing around in her lingerie. Relax and enjoy.

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by Steve Hall    Mar-25-13    
Topic: Racy



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How to Hire the Perfect Inbound Marketer

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Are you a little bummed out at your 0.0000000001% response rates for your online ad campaigns? Angered over Mozilla and others turning cookies off by default in their browsers (so you can't properly target your potential customers)? Or maybe your miffed your "blind buys" result in your brand appearing on questionable sites?

Yea, the current online advertising model in totally broken. You need to check out inbound marketing. Better yet, you need to hire an inbound marketing expert. That may seem daunting if you don't truly understand inbound marketing but, never fear. HubSpot has published a pocket guide to hiring the perfect inbound marketer for your agency.

Get with the program. Inbound marketing is where the puck is headed. Don't get left behind. Download this guide and learn how to hire the perfect inbound marketer.

by Steve Hall    Mar-25-13    
Topic: Agencies, Brands, Tools



Ford in Hot Water Over Ads Featuring Bound, Gagged, Barely Dressed Hotties

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An ad campaign created by an Indian agency for Ford has come under fire for its creative approach. Three ads, which tout the brand's Indian-made Ford Figo, feature cartoon characatures of women (and men) bound and gagged in the vehicle's trunk.

Ford has issued an apology which, in part, reads, "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency."

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by Steve Hall    Mar-25-13    
Topic: Brands, Policy, Racy









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