So everyone's talking about big data, right? We all agree it can be very valuable in delivering the insight you need to craft marketing programs and creative campaigns that rock. But how do you use all that big data to optimize and personalize your customer's digital experiences in a way that supercharges your marketing and creative efforts?
Why you sign up to attend a webinar on the topic this Thursday, that's how! Big data personalization company Monetate is hosting a webinar Thursday, October 24 at 2PM EST. During the webinar you learn how Brooks Brothers partnered with Monetate and conversion expert Brooks Bell to dramatically improve their online marketing efforts.
Sign up for the Webinar now to ensure your brand is properly leveraging data to improve your online marketing efforts.
Yes, it's dumb. But somehow it almost manages to be funny. In the style of the late night infomercial, this EmpireCovers ad pulls out all the cheesy stops. Cheesy dialog. Cheesy sound effects. Cheesy lighting. Cheesy acting.
Go ahead. Give it a watch. It will make you feel much better about what you're working on right at this moment.
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You've got to love the way the online education segment markets themselves. They've jumped on the whole infographic thing and are producing copious amounts of infographic content customized to various industries. We've receive quite a few infographics from online colleges over the last several year and, for the most part, they are valuable and informative.
This infographic from International Business Degree Guide is all about the faux pauxs that can occur when translating work to and from differing cultures. The infographic takes a look at languages challenges (Got Milk's "Are You Lactating?") culture (black face is OK in Thailand but not in America) and color (black connotes expensive and powerful in Asia).
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If you're into internet memes, you'll likely love this video, out late last month, from RealNetworks entitled Meme Hunters. It's got Overly Attached Girlfriend, Bad Luck Brian, Good Girl Gina, Sheltered College Freshman and others who appear in the haunted house-themed video that aims to tout RealNetworks RealPlayer Cloud, a service that supposedly makes it easier to share videos.
The video is filled with an endless litany of internet memes that qill keep you giggling all the way through. How sharing a video can get any easier than sending someone a link we know not. Nor do we care. But, dammit, someone needs to find OAG a boyfriend!
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Hmm. Is this even funny? Is this even good advertising? Check out all that product placement! And how about that stupid red sticker covering the Apple logo on the guy's MacBook. We'll be placing this squarely within the forced fun category and not really all that worth of College Humor work. Alas, that's exactly what it is. Doritos might be bold but this stunt isn't.
So you've just hosted a big house party. You're hungover. Your pad is a mess. All you want to do is sleep all day long, right? Well not according to Vileda, a mop brand that thinks you want to go to the trouble of customizing your skateboard with the brand's Easy Wring and Clean mop so you can board all over your apartment while mopping the floor.
Now who's going to clean up all those scuff marks made while boarding all over the floor?
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You've seen it before. You know what to expect. It usually comes from brands with a long history. And the concept is always the same. That said, somehow, this Young & Rubicam-created, MassMarket-effected commercial for Valvoline works well enough.
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Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.
Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently - like the proverbial well-oiled machine.
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