You are likely all familiar with the Kardashian Kollection which is sold at Sears. A similar collection is being sold in the UK at British chain Lipsy. A new campiagn for that collection was shot shot Terry Richardson who loves to hang with and shoot Kate Upton and other super hot models.
Writing for The Gloss, Julia Sonenshein expected the campaign to consist of the Kardashians "naked and straddling heaps of the clothing" but was pleasantly surprised to discover the campaign is "decidedly un-pervy."
That didn't stop Sonenshein from dubbing the collection "something you'd wear to an 18-and-over club that takes place in an upscale funeral home."
more »
Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you are responsible for social media efforts at your company, this means you will be running more initiatives, tracking results more closely and involving a whole lot more people in your efforts than ever before.
That is a whole lot of work heading your way. Fortunately, there is a a framework, Spredfast's Social Media Planning Guide, that will help you plan out everything from high level social media strategy and communication to day-to-day social media best practices.
Download the Guide now and ensure your social media efforts are top notch.
Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn't always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.
more »
More entertainment than advertisement, this 2:44 video created by The Martin Agency for Benjamin Moore Ultra Spec 500 paint spoofs painters by inviting them into an old abandoned hotel in Atlanta to paint a wall. The painters are welcomed by an elderly English butler type (which should have immediately tipped off the painters something was amiss) who ushers them through the hotel, past lowly-lit, decaying rooms.
more »
You don't require a TV to see a commercial these days. Thanks to the Internet, commercials can now be e-mailed, shared on Facebook and tweeted about - all potentially resulting in millions of additional views.
To receive more views and a lasting impression, companies are competing in this advertising arms race. Two tactics have risen to the top.
more »
By now you've all seen the UN Women campaign that used Google Search's autocomplete feature to indicate how pervasive discrimination against women is in the world. Actual Google searches for "women should" were auto-completed with "stay at home," "be slaves," "be in the kitchen" and "not speak in church." Searches that began with "women shouldn't" were auto-completed with "have rights," "vote," "work" and "box."
One woman, Nicole D'Alonzo who runs Tastedaily, decided to turn the tables on that campaign and give it a more positive spin. D'Alonzo re-imagined the ad with her likeness and re-written copy. The ad now begins with "women will" and auto-completes with "empower women," "take credit for their wins," "lead more companies" and "be president."
more »
