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This Beautifully Illustrated Video Aims to Improve the Lives of Those in East Africa

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Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.

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by Steve Hall    Apr-29-14    
Topic: Cause



Are You Baller Enough For This Agency Social Media Gig?

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Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.

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by Steve Hall    Apr-29-14    
Topic: Agencies



Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots

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Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

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by Steve Hall    Apr-29-14    
Topic: Commercials



Bladder Control Ad Gets Oddly Pornographic

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Talk about the double entendre. It's in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.

In the ad, one woman leans over to another and breathily says , "I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now."

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by Steve Hall    Apr-29-14    
Topic: Strange



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IZEA Hijacks Yahoo!'s NewFront

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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

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by Steve Hall    Apr-29-14    
Topic: Guerilla



Animated Ads Yield 76% Decline in Brand Opinion [Study]

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In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

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by Steve Hall    Apr-29-14    
Topic: Research



Booking.com Celebrates Women Who Love to Vacation Without Their Men

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Hmm. Celebrating the notion that loving couples don't truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand's own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

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by Steve Hall    Apr-28-14    
Topic: Commercials



After Nailing New York, ClickZ Live Heads to Toronto

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So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.

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by Steve Hall    Apr-28-14    
Topic: Industry Events



World's Longest Handshake Repairs Relations Between Turkey And Armenia

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In an efforts to repair decades of feuding between Turkey and Armenia, Moscow-based TWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record.

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by Steve Hall    Apr-28-14    
Topic: Events



BBDO Marks World Autism Day With Ad Featuring Band-Aid, Campbell Soup and AT&T

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To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a, one time, :60 commercial message which aims to help raise awareness of autism and to encourage parents to look for the early signs of autism because it's been shown early intervention can make a big difference.

The :60 message is actually made up of four, stand-alone, short :15 commercials woven into one story that features the same family as they take a journey through their child's upbringing. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.

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by Steve Hall    Apr-28-14    
Topic: Cause



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