Like your friend's car? Or maybe the car some stranger parked beside you? Or maybe you just have a crush on someone (or their car) and you want to let them know? MINI has you covered. The car brand, with help from Boston-based BEAM Interactive, is out with a collection of "car compliment cards" you can drop on the windshield of cars you love or just to add some excitement to the boredom of the day.
Check them out on this Facebook page.
Well here's a happy story. It's the story of a man named...oh wait...not that story. It's the story of an ad agency, @123w.ca, a Vancouver-based agency with the most bizarrely awesome website we have seen in years, perhaps since the early days of Modernista.
The agency is out with a video which tells the story of how they started in a suburban garage and are now off to Cannes to tell the world how they became so awesome. Along the way, the picked up work from 7-Eleven and Mercedes and used Fivr to create create content.
Congratulations, guys. I'd see you there if I was going.
Here's an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.
As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see "This content is not available in your country."
I must be horribly jaded. If I saw an obvious marketing stunt consisting of a set up that required me to walk through a ridiculously long line when there was no line at all, I'd probably pass by like it was a homeless person. Oops, my bad. That's not the best analogy but you get my meaning.
However, when regular, non-jaded, non-marketing people are presented with the same scenario...just to get a bag of junk food...uh...excuse me...Fantastic Delights, it seems they'll wait forever.
Here's the problem with ads that celebrate the glory of a song that makes you want to to sing along with it and share that joy with friends. Unless you are doing this in a commercial, everyone on the planet looks at you like you have a screw loose (sorry, we can't use our favorite word here anymore).
But if it's a Nissan Sentra ad and its YouTube dude TJ Smith doing the singing, it's all good. But as disclaimers often state, don't try this at home.
This year at the 61st Cannes Lions International Festival of Creativity U2 singer and activist Bono will be awarded the first-ever Cannes LionHeart Award for pioneering (RED), the activism and philanthropy campaign that has generated more than $250 million for the fight against AIDS in Africa.
What do banks, yard sales and creepy Chucky-like dolls have to do in common? Nothing unless you are Colorado-based FirstBank. With help from TDA_Boulder, the bank is out with a super creepy ad in which a guy finds a doll at a yard sale and the old lady who's selling it says he can have it for free.
But, as we soon find out, free isn't always a good thing. Unless, of course, we're talking about free checking from FirstBank.
Here's a bit of hilarity leading up to Cannes Lions. Making the assumption the only people who have fun in Cannes are those who win Lions (untrue as I can personally attest), an entity known only as Fuck the Lion is out with a video called, ahem, Fuck the Lion in which a 3-step process for insuring everyone going to Cannes has a good time is presented.
In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.
"Oh yea. Don't be afraid, baby. It's just me Better than sex. All I want is to give you the longest, thickest, most luscious lashes of your life. Think you can handle that? OK, baby. Dip my wand and let me get to work."