Landing page optimization: Using data, hypotheses & tests for more conversions

landing_page_op.jpg

Your landing page is there, but the desired success is missing?

Then it is probably time that you take care of the landing page optimization.
But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

more »

by Steve Hall    Jan-23-20    
Topic: Tools



Using Wordpress Plugins To Boost Your SEO in 2020

wordpress-plugins.png

Seeing as Wordpress powers around 27% of all websites according to W3Techs web technologies survey, I can assume some of you will find this beneficial to help boost your SEO score and gain the rankings and results you would like.

Wordpress is great, it's free and contains more than 50,000 plugins that we can use to help us in communicating our communications with our audience on our website. Wordpress has plugins for almost everything, on-page SEO, don't worry Yoast can take care of that, website loading slow? Don't worry there's a plugin or two that can help. Trying to build a strong email list? Hustle plugin will take you all the way.

more »

by Steve Hall    Jan-23-20    
Topic: Tools



Remember Guerrilla Marketing? It's Still A Thing!

maxim_longoria_desert_2.jpg

Starting a small business is no small feat and comes with significant challenges. But as a strong entrepreneur, you have kept your business afloat. But to ensure that your company keeps growing, you need to create a mind-blowing strategy to build your brand, and that will require creative thinking.

However, creativity sometimes is not that easy to come by, especially with all the things you need to do as a business owner.

While you struggle with conventional marketing and paying its high costs, a small business employing a secret weapon that helps them reap the benefits in plenty. If you master the art of Guerrilla marketing, success will be closer than you think.

If you are still searching for ways to make your mark in the business world, then this type of marketing is what you need.


more »

by Steve Hall    Jan-14-20    
Topic: Guerilla



Top 5 Misconceptions about Influencer Marketing

random_typer.jpg

Marketing gurus often caution businesses about the pros and cons of influencer marketing. According to digital marketing companies in dubai, US and across the globe, those businesses who invest in influencer marketing are actually giving the control over their brand's overall image to a bunch of enterprising millennials where the final outcome can not be predicted beforehand.

In case you share the same views about influencer marketing mentioned above, then you might be a victim to the false notions of digital marketing. Contrary to the general perception, influencer marketing is actually a safe and reliable form of e- marketing which is crucial for businesses to survive and remain relevant in today's fast and competitive digital age.

In this article, we will discuss the top 5 most common misconceptions about influencer marketing:

more »

by Steve Hall    Jan-14-20    
Topic: Social



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Facebook Marketing Tactics To Launch Your Small Business

What is the primary goal of marketers on social media such as Facebook?
The right answer is:

facebook_34.png

With the increased usage of Facebook, marketers are getting unique opportunities to outgrow their business on this platform. They are implementing the latest trends and practices which could give their organization the right exposure.

In this scenario, why shouldn't a small business like yours utilize this opportunity for grabbing a larger market share?

Many small business owners have also acknowledged that Facebook marketing is a proven marketing strategy to outreach the audience, when appropriately implemented. The effective marketing tactics going round in the Facebook platform could help you to make the right mark and outsmart your competitors.

more »

by Steve Hall    Jan-10-20    
Topic: Social






Featured FREE Resource: