Earlier this week, Chevrolet's VP of Marketing Alan Batey sent a memo to Detroit employees instructing them to stop using the word "Chevy" to describe a Chevrolet. The car maker aims to promote uniformity and believes the word Chevy dilutes the Chevrolet brand.
Claiming it's all about consistency, the memo read, "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
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Today in little know facts, Canada's Rethink is out with new work for Science World that aims to dispel widely held beliefs that, according to the campaign, are a bit mythical. Did you know diamonds aren't that rare and that just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard? Neither did we. Nor do we really care but if scientific trivia is your thing then Science World is for you.
- As only Jane Lynch can, the new iPhone gets hilarious spoof treatment.
- The Word of Mouth Marketing Association is offering a free webinar next Monday, June 14th at 11 am CDT to support its new Digital Social Media and Endorsement Policy template.
- For women, the world cup is an opportunity to see old friends.
- The IAB has announced its panel of judges for its IAB MIXX Awards 2010.Had they provided a link, we would have been happy to share the list with you.http://tinyurl.com/2ukobzr
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It's a tough job. Being and ad band rock star. But somebody's got to do it. We've seen plenty an ad band rockstar do their thing during Advertising Week here in the states but we're not the only ones who love to see out co-workers dress ridiculously, get onstage and perform as if they were KISS.
Nope. Canada's in on it too and to promote the upcoming Toronto AdBands competition on Thursday, June 16 beginning at 6:30PM at Revival Bar, the john st. agency and Radke Films director Craig Brownrigg have created this promotional video. In the video, we see the aftermath of an ad band rockstar's night out and the preparation he must go through as he makes his way to work the next day.
All of the proceeds from the event will go to The Tennyson Quance Foundation for Autism.
Watch out Toronto ad community. We might be there with camera in hand.
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Asking people to imagine what 3D would look like if only they would run out and buy a 3D enabled BRAVIA TV, Sony is out with a new ad in Europe that looks like a 3D movie...when you take the 3D glasses off. Yea, that's right. It's all dimensionally blurry and it makes you wonder if you're not drunk and seeing double. Or triple. Or quadruple. Oh my head!
To see what it's really supposed to look like, people will have to head to their local 3D-enabled Sony Style Store.
For now, the rest of us will have to get a headache.
This is sort of like the George Takei Oh My approach McGarryBowen used to sell ter Sharp AQUOs Quattron TV. You just sort of have to believe what you're being told.
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Well here's a simple one. Girls look hot wet. Guys don't. It's as simple as that. Well, at least that's what Lynx says.
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We don't do this often because you don't come here to read about who's advertising on Adrants. You come hear to read about who's doing great work and who's doing awful work in advertising. But, we're going to take a few minutes out and thank Adrants advertisers because, without them, there'd be no food to feed the interns and keep them appropriately clothed in their required work attire.
So let's get to it. Most recently, a "mysterious" advertiser is running some mysterious creati ve that points to a mysterious site which aims, we think, to aid people in creating better websites.
Alcatel is running a campaign which introduces Optism, a services that promise to make mobile SMS and MMS ad buying a simple process.
The Art Directors Club has a continuing campaign called Show and Tell which features prominent creatives sharing their expertise and offering tips with a YouTube page.
And in May, Criteo told us about its ROI-boosting retargeting system.
So a big thanks to those and the many more who've, well, dared to advertise on Adrants.
As if there weren't a care in the world regarding the world's resources some say are limited, Volkwagen Canada, with help from Toronto-based Red Urban and Montreal-based Palm + Havas, wants us all to hop in our cars and take an aimless Sunday drive.
Explaining the campaign, Volkswagen Canada Marketing and Communications Director Bruce Rosen said, "The Sunday Drive campaign re-ignites the emotional connection with the Volkswagen Brand. The new Golf Family epitomizes all the best characteristics of the Volkswagen Brand, including sleek European styling, proven affordable German engineering, eco-friendly technologies, and that they are really fun to drive. As a result of the new Golf winning 2009 World Car of the Year and the new Golf GTI winning 2010 Canadian Car of the Year, deliveries of the new Golf Family are up 165% so far over last year's pace. We wanted a marketing campaign that would live up to reputation of these cars and to the Brand, and fuel our continued sales momentum."
*pause to come up for air*
If anything, that litany should get some sort of award for cramming the most blatherfic bullshit into a single statement. Kudos to the PR person who stuck the words in Rosen's mouth.
See the new commercials here and here or below.
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This Saatchi & Saatchi Romania-created campaign for skin irritation relief product Fentsil Gel confuses. When one thinks of a product that alleviates itching and burning, one usually conjures images of the product that does just that rather than what we see in this campaign.
To illustrate relief from bug bites, we see a person completely covered by bugs. To illustrate relief from a cat scratch, we see a woman covered in cats. To illustrate relief from a rose bush prick, we see a boy entangled in a rose bush. To illustrate relief from a burn, we see a guy covered with burning matches.
Um, huh?
Yea, we get the juxtaposed visual alliteration coming from the tube of Fentsil but still, it just seems a bit off. Hmm. Must be a European thing.
When you think of affiliate marketing, do you think of a 22 year old guy sitting around his house with his mother in the background nagging him to clean his room? Some think that's the case more often than not causing one to ask, "can you count on your affiliate network to be there when you need them?"
That's the question posed by affiliate.com in this video that has the aforementioned 22 year old guy sitting around his house blowing off customer calls and focusing on the only this that really matters to him: the money he just received from his advertisers and the amount of partying that check will fund.
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