Known as "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," the other awards show, Wrath of Cannes, is back for its fourth year of ad mayhem.
This year, the event will focus on content or Cannes-tent as they would like it to be known. To enter, you must be a junior level creative (2 years experience or less). There's no call for entry, no paper work and no entry fee. Just bring your Cannes-tent on a thumb drive, or other removable media by 8pm the night of the show. Entries will be judged in real-time, and The Grand Coney will be awarded at the end of the night.
The event takes place Wednesday, June 23 at 7PM EST at Kabin located at 92 2nd Ave between 5th and 6th.
From the Partnership or a Drug-Free America comes this Vigilante-created anti-drug TV campaign for the group's Above the Influence effort. It's aimed at African America teens and we think it hits the mark perfectly. Coming at the issue from three different angles, the campaign addresses typical teen truisms.
From the classic "where was your brain when you did this" to the "I'm the hippest kid in school because I lead and never follow" to "making the right decision begets positive reward," the campaign succeeds by finding multiple entry points that allow the campaign to appeal to differing mindsets.
AdFreak has the the spots here, here and here.
Crispin Porter + Bogusky is out with a great new PSA which features Alex Bogusky breaking down all the crap surrounding global warming and simplifying it into easy to understand terms. In this two minute video, Bogusky likens "global warming" to pollution and the famed crying Indian ad that addressed that problem back in the sixties and seventies.
The simple message was and is "pollution is bad, clean is good." He argues it should be the same with the global warming issue. Carbon in the air is bad. Less of it is good. Focus on the problem. Solve the problem. And leave the scientific and political blather out of the room.
Kudos to Bogusky for delivering a clear and concise message that makes it much easier for people to understand what it is they should do without extended and pointless debate.
Just pick up the box.
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- A meat brand is showing ass crack in one of its ads featuring Russian lion tamer Edgard Zapashny.
- This Livead-created program promoted the first stock brokerage firm in Brazil to launch its online trading tool.
- Great Works and Fantasy Interactive have created IKEA Playreport, an exploration of child development the world over.
- Giant ants invade Houston. Marcus Thomas created.
- British Airways apologizes for using Bin Laden imagery on boarding pass in its employee magazine, LHR News.
- Frustrated by credit card confusion? Now it's explained by Capital One with cartoon simplicity.
- Who knew the creation of beer could be so beautifully represented? Dentsu Canada for Sapporo.
- Google is testing a new ad format for boosting Twitter followers.
This is beyond awesome! A new short film asks if you don't agree with gay lifestyle, why would you then support prop8 and spare them from a life of wedded misery?
This interesting piece of reverse logic, Devin & Glenn, stars Justin Long and Mike White as a gay couple. Directed by Furlined team Will Speck and Josh Gordon, the 3:30 video also features Tom Arnold and Nora Dunn.
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Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car's contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.
No. This time we have a seventies-era, 'fro fashioned dude rollerskating down the road while...people ride in his hair. It's the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.
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"What happens when you mix high fashion, Chelsea Flower Show and naked models? You get the BrandAlley's Chelsea Flower Show Flashwalk."
And that precisely explains this new work from BrandAlley for the 2010 Chelsea Flower Show.
Paint and nudity. What's not to love?
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Dude wakes up. In a messy room. Takes a Shower. Gets dressed. Has breakfast. Spills milk. Leaves apartment. French subtitles leave us flummoxed. Girls come out of the woodwork. OK, now we know what's going on. It's an Axe commercial.
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In this playful, though possibly unsanctioned, commercial for the VW Polo, we see that the car does, in fact, gets the girl. Well, sort of. And it provides a side benefit. It gives what most every guy dreams of getting when he's in a car with a delicious beauty.
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The impending doom in this French road safety PSA is tough to take. We've seen enough of these PSAs to realize immediately what its inevitable, if not rather predictable, conclusion will be. And it's never pretty. Not when alcohol and young adults are involved.
For five minutes, we are taken through the cringe worthy story of a few party happy twenty-somethings as they go about their evening festivities. Inter-cut with this are shots of the parents of these kids and the sad truths they must face.
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