To be clear, we bear no ill will towards any agency's attempt to self promote. OK, that's not exactly true. Why? Because when agencies decide to self-promote, the results are often disastrous. See Agency.com. See SapientNitro. See Bold Ogilvy. And the list goes on.
Part of the problem in these situations, of course, is that agencies are under increased scrutiny because they are expected to be even more creative when they are unencumbered by client involvement. But, if history is any guide, client involvement just might not be such a bad thing after all when it comes to agency self-promotion.
The other part of the problem is that we, as an industry, can't help help but trash the competition every chance we get. The moral of the story, then, is that no matter what sort of self-promotion an agency does, it's likely to be met with sarcasm, snark, cynicism and mockery.
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So a couple in UK, Mathieu Cuvelier and Lucy Crook, decided they needed to travel the world (where do people get the money and time to just up and leave like this?) and one of their stops was a rural Cambodian school where they spent three weeks volunteering as English teachers. So what was their big achievement in that three week period? Apparently, monumental. They taught the kids how to say supercalifragilisticexpialidocious. Great. Hopefully, they taught them some more useful English words too.
Of course, this being a "seeded" video, it's all for a cause. Cuvelier and Crook are calling attention to the non-profit About Asia Schools, an organization that aims to "provide fair and regular employment to local guides and to benefit the most needy children of Cambodia."
Cuvelier and Cook have a blog ('natch) on which you can read about their experinces in Cambodia and elswhere.
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- If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.
- Montreal-based Kamik Footwear has selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record.
- Male-focused Pinterest, Dartitup, has partnered with Slim Jim for a series of challenge games.
- Are you a fan of Fallings Skies? Then check out this new work from Digital Kitchen, Today We Fight.
- Lurzer's Archive thinks they have come up with a way to stop people from stealing copies.
- Some craziness for MTV Brazil.
Olive Mobile would like us all to know just how amazing their Infiniti JX tablet ad is. Using the gyroscope technology inside the iPad, they crafted a 360 degree interior experience of the vehicle without need for an app download they claim is a world first. It certainly might be an awesome experience but viewing the ad might also make you look like some gamer idiot trying to up his points while walking down the sidewalk.
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Attention creative geniuses! Lozenge brand Luden's is looking for fans to create a video of an original jingle and upload it to the Luden's contest website. Winners will have the chance to have the jingle heard in a new campaign and win prizes including $2,500, tickets to see one TV's top talent search shows, Luden's products and other goodies. So if you have some extra time and want $2,500, give it a go.
Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.
Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.
Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!
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Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.
Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.
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For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.
So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.
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Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.
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If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.
That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.
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