Falling squarely in the semi-blasphemous category is this ad for Venezuelan plastic surgery center Clinica Dempere which shows what happens to our favorite Disney characters undergo the knife.
In the ads, Evil Witch, the Frog Prince and Little Mermaid (Ariel) become transformed. Evil Witch gets major facial reconstruction and becomes a hottie, Frog Prince has a total body transformation and becomes a debonair hunk. And Little Mermaid has her tail removed, her boobs enlarged and her face transformed into, well, a train wreck as compared to Ariel's original beautilicious innocence.
We're all for bigger boobs in certain circumstances (especially in the case of this dancer whose boobs kept spilling out of both the top and the bottom of her much too small top) but not when it comes to the overblown efforts of some who feel turning a human into a freak is worth getting paid for.
The least they could have done was make Ariel look pretty.
Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver. Well, in a Toyota GT86 ad that is.
We have to agree with AdWeek's David Gianatasio on this one. To "demonstrate the precision and control of the new Volvo FH series truck," Swedish ad agency Forsman & Bodenfors set up a slacklining stunt whereby slickliner Faith Dickey would walk a tightrope between two moving trucks approaching tunnels.
As with other stunts similar to this that attempt to illustrate the superiority of a machine or vehicle, as Gianatasio argues, it's really the skill of the operator as opposed to the technical precision of the machine that truly matters. Volvo could have grabbed two 20 year old 18 wheelers, a pair of great stunt drivers and accomplished the same thing.
Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don't need or want just to win a Lion can get disheartening after a while.
Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.
Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn't enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.
TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."
In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.
Bob Garfield, writing in his MediaPost Garfield at Large column, recounts his experience attempting to determine whether "expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands." User-generated videos did, in fact, perform best but that's only a small piece of what Bob uncovered.
Working with a video-seeding consultant who, after a bidding process, selected Giant Media to seed 600,000 video views for Sovereign | Santander, Bob discovered some supposedly industry-standard practices he found a bit seedier than expected.
While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor's degree program have to do with back to school ads? OK, OK, getting a bachelor's degree could be considered going to school) ), it's also a great list of some of the cleverest Back-to-School ads of the past several years.
So even if you don't really need an online bachelor's degree, check out the list. Our favorite is the Staples Alice Cooper ad.
Thanks to George Parker who, by the way, should be handed the keys to a BDA (look it up) so he can shove his hand up its ass and give it an enema to rid it of decades of pent up shite, has pointed us to one of the greatest used car ads ever written. Yes, the ad is four months old. Don't shoot us. It's still funny.
Found by Mashable on Craigslist, the headline "Jesus Tap-Dancing Christ" leads to some of the wittiest copywriting we have seen in a long time. Touting the fact the car, a 1995 teal Pontiac Grand Am, has tires!, doors!, seats! and a steering wheel!, the car is billed as the vehicle that gave Pontiac a collective aneurysm because of its visually masterful design.
Complete with OMG!-worthy images, the ad is said to be one of three things (tall, dark and drives a fucking teal Grand Am") every woman wants in a guy. It's true, right ladies?