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Air New Zealand Debuts Hobit-Themed Safety Video

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Following appearances by Richard Simmons and Ed O'Neill, Air New Zealand has enlisted some of the cast and the director, Peter Jackson, of The Hobbit for its latest in-flight safety video. In the video you will se Dean O'Gorman who plays Fili, J.R Tolkien's grandson, Mike Tolkin and great grandson, Royd Tolkien and Larry Curtis and Cliff Broadway from One Ring.

In the video, shot by Weta Workshop and Weta Digital, viewers can find hidden "elvish codes" which can be entered here. Twelve (get it? rhymes with elvers) winners will receive round trip airfare on Air New Zealand and six nights accommodations to see the world premiere of the film, the movie set and other surprises.

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by Steve Hall    Oct-31-12    
Topic: Video



7 Steps to Becoming A Social Business

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So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you've been preaching? What about becoming a social business?

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by Steve Hall    Oct-31-12    
Topic: Research



BBDO Re-Imagines AT&T's ' Whiz Bang' Ad For Halloween

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Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.

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by Steve Hall    Oct-31-12    
Topic: Commercials



Babies Take A Dump, Make Funny Faces, Sell Diapers

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It's like the new cat video. OK, perhaps not but everyone likes a cute baby video, right? How about a montage of babies making "poopy face"? Oh yes. To sell its store brand diapers, ALDI of Australia has enlisted some professional poopers and filmed them in action. At weddings. On airplanes. At sporting events. At photo shoots.

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by Steve Hall    Oct-31-12    
Topic: Strange



Michael Moore Gives Romney A Cock Punch

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In what is both hilarious (old people swearing) and utterly lame (poor copywriting and direction), Michael Moore taps the Greatest Generation to advocate for Obama. In a nursing home scenario, five old farts peer into the camera and tell us why we should vote...and vote for Obama. The work comes from MoveOn.org and its Voters Rising effort.

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by Steve Hall    Oct-31-12    
Topic: Policy



Clickbooth, CPAWay, AdKnowledge Team For Huge ad:tech Party

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On Wednesday, November 7 during ad:tech New York, Clickbooth, CPAWay and AdKnowledge will host a full on blow out for all ad:tech attendees at Pacha complete with with open bar all night, tunes from DJ Jamm along with special guests and plenty of hot dancers.

Entitled The Future is Now, the party aims to put the dance floor front and center, an element that's been missing from the recent trend of hip hop-fueled events. Nothing wrong with hip hop-style parties. It's just nice to mix things up a bit once in a while.

The party will begin at 9PM . Pacha is located at 618 West 46th Street. RSVP here.

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by Steve Hall    Oct-30-12    
Topic: Industry Events



Megan Fox Leaves Booty at Home in Brainy Acer Ad

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Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.

Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.

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by Steve Hall    Oct-30-12    
Topic: Celebrity, Commercials, Racy



Robber Meets Fastest Glass Company

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OK. Funny. We laughed. Sometimes the best approach is a simple approach. Obvious as this ending may seem once viewed, we were expecting something different. In any event, here's an interesting commercial for a really fast glass company. And a glass company that, apparently, makes really strong glass.

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by Steve Hall    Oct-30-12    
Topic: Video



Arby's (Sort of) Locates "The Back" of Subway

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Likely, you've seen the commercials on TV already. The Arby's commercials claiming Subway doesn't slice its meat in the back of the store but in a warehouse far, far away. Yesterday, the brand launched a five minute, CP+B created, Larry Charles-directed video featuring retired NYPD detective Bo Dietl.

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by Steve Hall    Oct-30-12    
Topic: Brands, Video



Queen's Bohemian Rhapsody Now Sells Gum

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Queen's Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil's F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.

To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.

We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.

by Steve Hall    Oct-30-12    
Topic: Commercials



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