A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.
Content marketing, the strategy du jour and yet another name for blogging, is said to attract customers, build trust and bring visibility to your brand for minimal expense.
But what exactly is content marketing, why would you want to do it and how would you start? Glad you asked. Vocus enlisted four of the biggest content experts out there - Joe Chernov, Scott Stratten, Ann Handley and Adam Singer - to write an expert guide containing 15 great tips to get your content motor started!
- Joanna Krupa would rather go naked than wear fur. OK, fine.
- Darigold brought a Farmalicious "Fun Fridge" event to Portland's Pioneer Courthouse Square on Saturday, September 29, 2012. The event featured a giant 16-foot fridge and several smaller ones, each with their own unique design and function.
- Draftfcb in London has created a new ad for sported., the charity which supports community and volunteer sports organizations to help vulnerable youths avoid street crime.
- To launch the new generation Hyundai i30 iLogic Agency created a real-time interactive virtual test drive game that required people to interact with and use the features of the car to play the game.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X's ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts' devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
Continuing its foray in to the surreal world of mystique, intrigue, noir and the just plain ridiculously highbrow, H&M is out with another branded film starring models Heidi Mount and Matt Clunan who bring a hipsteresque noirism to the dropped glove scenario which, for no apparent reason, ends with Mount naked on a couch.
Well this billboard certainly wouldn't have lasted long in the middle of Sandy. Thankfully, it's far from her path in Minneapolis. Created by Baldwin& for Burt's Bees' Intense Hydration moisturizing cream, the 11 ' X 6' billboard was covered by 1,300 $30 sticky note coupons created a "dray and flaky" look that, once removed, revealed a woman whose skin was smooth and youthful.
Check out the time lapse video of the project which was posted on the brand's Facebook page and on YouTube.
Jeff Goodby along with Rich Silverstein has leveraged one of the strongest motivators in advertising, children, to advocate for President Obama. The project, which is not official GS&P work, gathers together a selection of kids to render a bleak outlook of the future. But a future that doesn't have to be so bleak if these kids' parents would just cast a vote for Obama.
Activision, with help from 72andSunny, has unfurled a new campaign for'Call of Duty: Black Ops II with a :60 live action trailer (that features Robert Downey Jr. and our favorite video star, iJustine), integration into Action Movie FX and an out-of-home campaign.
72andSunny worked with Guy Ritchie and jumP to develop a :60 live action trailer that hypes the game experience by following a litany of explosive attacks. In addition to Downey and iJustine, the clip featurtes French actor Omar Sy.
It's been long understood that the advertising business is a leading indicator of an oncoming recession (and a lagging indicator of it's end). Business Insider has gathered together the Q3 numbers from the four largest agency holding companies and the outlook isn't pretty. Having barely recovered from the last recession, if these numbers are to be believed, we may be headed for another in 2013.
Taking a look at WPP Group, Omnicom, Interpublic and Publicis, Business Insider compiled a graph that tracks the ups and downs of the four holding companies and recent numbers all indicate we may be headed for the crapper again very soon.
It's not all doom and gloom, though. While IPG sees a 2.7% drop in U.S. revenue for the nine month period ending September 30, Publicis sees U.S. growth of 2.4%. Much of the declines across the four holding companies are seen in Europe with healthier indicators for Asia and the UK.
Check out their full analysis here.