Not quite as crazy as Kia which crammed Motley Crew, Adriana Lima, Chuck Liddell, Jeff Leffew, lumberjack and bikini-clad babes into its Super Bowl commercial but this Red Tettemer + Partners-created Century 21 commercial does have Donald Trump, Deion Sanders, Apolo Ohno, a unicorn...and that hot red head.
Yup, Century 21 is out with its Super Bowl commercial
E*Trade has unveiled its 30-second "Talking Baby" Super Bowl ad. The spot, entitled "Fatherhood," features the E*Trade Baby reassuring a nervous new dad about planning for his newborn daughter's future. The pair are interrupted by Bobby who's having his way with the newborns in the nursery.
Are the baby's tired yet? Or do they have more years left?
Anheuser-Busch is one of the few brands that hasn't released its commercials before game time. But we can tell you a few things about what to expect. The brand will air six ads during the dame. Two, Factory and Work (both for Bud Light Premium) will air in the first quarter. Two, Return of the King (Budweiser) and Secret Spot (Bud Light) will air in the second. Eternal Optimism (Budweiser) will air in the third. And Rescue Dod (Bud Light) will air in the fourth.
If Ariana Lima is to be believed in this Teleflora Super Bowl commercial, getting laid by a hottie like Lima...or, more likely, your spouse, partner or otherwise...is as easy as giving a bouquet of flowers. Lima seductively coos to the camera, "Guys, Valentine's Day isn't that complicated. Give and you shall receive." Like anything portrayed in advertising, things are not always what they seem.
GE will likely be one of the few advertisers in the Super bowl that doesn't go for the silly, the stupid and the plain idiotic. No, GE, with two :45's, will, instead, focus on worker pride, legacy and good old Made in America spirit. One of the spots, Power and Beer turns into an ad for Budweiser at the end. It touches on the GE power turbines that provide the juice Budweiser needs to manufacture its beer.
It'll be a nice break from the game's usual silliness.
Tease, tease, tease. Or reverse tease. It's the theme this year when it comes to the release of Super Bowl commercials in advance of the game. If a brand hasn't already released the full version of their ad - about 15 have - then they've either released a teaser or - a new strategy this year - a long form version of what they plan to air.
Samsung, which plans to air a :90 touting the Galaxy Note in the game has released a :45 teaser to build anticipation. The spot follows Samgsung's current strategy of poking fun at iPhone/iPad-loving hipsters waiting in line for the next greatest Apple release. In the spot, after focusing on the lament those have in line for the new device they were hoping was going to be cooler than it is, one hipster says, "Woah, woah, woah, woah," and points towards what will certainly be some hot chick or another hipster holding the new Galaxy Note.
Well, what can we say about the Kia Super Bowl spot? It's one of the more WTF-inducing commercials we've seen in a while but, hey, it's a dream sequence! Yes, a dream sequence. After a sandman sprinkles a little pixie dust on a sleeping woman and sets her off on a quaint fairy tale, the guy next to her gets a little too much pixie dust sprinkled on him and all of a sudden there's Adriana Lima and an entire stadium full of bikini-clad fans professing their love for him as he drives buy.
Oh and let's not over look Motley Crew, rhino bullriding, Chuck Liddell and a giant submarine sandwich lumberjack competition.
Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.
Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.
Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.
As you may have heard, the commercial Coke will air during the Super Bowl will depend upon how the game is going during the second quarter. You can also watch the Coke Polar Bears watch the game online and see them react in real time.
Here's one version of the ad.
Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley. Best Buy Marketing Director Drew Panayiotou said the brand wanted to focus on tech stars which align more closely with the brand's knowledge of all things gadget.
Of the change in direction, Panayiotou told Ad Age, "Big brands like to hire celebrities. We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they'll appreciate the story."