Downy Remakes Mean Joe Green Spot With Amy Sedaris

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Said to air during pre-game, this Grey-created Downy commercial is a remake of the classic 1980 Mean Joe Green Coke commercial created by McCann-Erickson. This time around the kid is replaced by Amy Sedaris who offers Mean Joe some Downy Unstopables. Begrugingly, Mean Joe accepts and tosses his shirt to Amy. But Amy reacts a bit differently than the boy did in the original

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012



Will Arnett to Bring MushyMush to Human Brains With Hulu Plus

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Here's the teaser to this year's Crispin Porter + Bogusky-created Hulu commercial. It stars Will Arnett and it doesn't excite us. If he's going to do the same thing Alec Baldwin did last time - which was funny - then it's going to fail. The ad will tout Hulu Plus. Here's hoping Will can at least keep us mildly amused.

Describing the spot, Hulu says, "Sneak peek of the latest, slam-dunk, brain-rotting, alien-nourishing innovation from Hulu. Watch 'TV Star' Will Arnett step brazenly into the spotlight and tempt humanity with @HuluPlus. Game on, Earth. Mmmm ... #mushymush"

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012



Volkswagen Debuts Follow Up to 'The Force'

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We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.

In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.

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by Steve Hall    Feb- 1-12    
Topic: Commercials, Super Bowl 2012



Brand Bowl Once Again to Rank Super Bowl Ads

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Mullen, Boston.com and Salesforce Radian6 are out with this year's Brand Bowl. The Brand Bowl will capture Super Bowl commentary live on Twitter and rank brands based on volume of chatter and sentiment.

Last year, over 300,000 Tweets were counted to determine the winner of Brand Bowl 2011. Chrysler finished number one and Cars.com finished at the bottom in last year's rankings.

New features for this year's Brand Bowl include:

- "Head-to-head" statistical breakdowns between brands
- A "featured tweet" section that highlights funny and insightful tweets from participants
- Geolocation and gender specific data about tweets
- A streamlined Brand Bowl mobile experience so users can more easily see the live rankings and Tweet their votes

So if you've got something to say about a brand in the game, tag your tweet with #brandbowl

by Steve Hall    Jan-31-12    
Topic: Super Bowl 2012



Melanie Amaro to Bring Jiggle Factor to Super Bowl

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And it goes on...and on...and on...and one. The parade of previews, teasers and behind the scenes videos leading up to Super Bowl Sunday where all will be unleashed. Except, of course, for Melanie Amaro's boobs. Big as they are, they will not be unleashed for all to see unlike those of Janet Jackson who's "wardrobe malfunction" which led to Nipplegate. But they will jiggle impressively from within the confines of her period piece wardrobe.

Oh yea. Elton John is in the commercial too. Wait, what commercial where we talking about? Oh, we weren't. Sorry, almost forget. Pepsi.

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by Steve Hall    Jan-31-12    
Topic: Celebrity, Super Bowl 2012



Red Headed Hottie Teases Century 21 Super Bowls Ads

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This is one for Who Is That Hot Ad Girl. Like every other brand, Century 21 is out with a selection of teasers for its Super Bowl ad. Fronting the teasers is a lovely red headed woman in a conservative business suit. Hey, what'd you expect? This is a real estate brand, not a beer brand that has no problem strapping a bevy of beauties into barely there thongs and throwing them into a pit of mud.

The teasers will air during pre-game activity and feature Donald Trump, Dion Sanders and Apolo Ohno. Check them out below.

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by Steve Hall    Jan-31-12    
Topic: Super Bowl 2012



Coke Guy Wins Pepsi MAX For Life, Regis Philbin Awards

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Yawn. Acme Beverage just announced it will debut a new commercial during the Super Bowl and, shocker, has released it before the game! Yes, people, a brand is doing the unthinkable; allowing us to see their commercial before it airs on television. We know. It's hard to believe but it's true.

OK so it's not Acme Beverage and it isn't all that shocking for a brand to release its ad prior to the game. But something inside us just wants to be surprised and wowed during the game. That can't really happen if we've seen everything already.

TBWA has released its new Cola Wars work for Pepsi MAX which has the Coke guy trying to buy some Pepsi Max with out getting noticed. Sadly the Coke guy becomes very much noticed after becoming the grand prize winner of Pepsi MAX for Life. Hilarity ensues including an appearance by Regis Philbin...who we'll probably be seeing a lot of in commercials now since he has a lot of time on his hands.

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by Steve Hall    Jan-31-12    
Topic: Super Bowl 2012



Seinfeld Goes All Out For Acura NSX, Gets Foiled by Leno

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So Jay Leno and Jerry Seinfeld collect cars. But would they really go to all the effort they do in this Acura NSX Super Bowl ad as they would in real life? We think not. Of course this isn't real life; this is the Super Bowl and in Super Bowl advertising you can pretty much do whatever the hell you want.

That said, the RPA-created commercial (which can be seen in long form below) is funny. It follows Seinfeld as he tries to obtain the first NSX. But he's car-blocked by some other guy who takes a lot of convincing to let Jerry have the car. Once he finally does convince the guy, Leno swoops in (literally) and nabs the vehicle for himself.

It'll get laughs. Though at this rate of Super Bowl commercial release, we aren't going to have much left to laugh at during the game.

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by Steve Hall    Jan-31-12    
Topic: Super Bowl 2012



Beckham is No Beer Babe But the Ladies Might Like Him

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Hey we're supposed to want to ogle hot women wearing bikinis in Super Bowl ads but we imagine that might get quite boring for women after a while. So maybe they'll like this ad from H&M which slow pans David Beckham's briefs-clad body to hype the footballer's new line of underwear.

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by Steve Hall    Jan-31-12    
Topic: Celebrity, Commercials, Super Bowl 2012



It Wouldn't be a Super Bowl Without an Infographic

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Hey everyone's doing it so why not a social media agency looking to get some ink around Super Bowl hype? Seattle-based social media agency Banyan Branch has put together this infographic examining the buzz leading up to this year's game. Data was collected between December 30 and January 29. Some highlights:

- Quarterbacks captured the majority of the conversation buzz - most of which was football related (though Tom Brady also has some conversation around his personal life mixed in)

- Tom Brady generated the most conversation and yielded more yards than Eli Manning

- Receivers for both teams also generated a fair amount of buzz primarily due to their own activity on the channel there was no correlation between the volume of Twitter traffic and statistical performance on the field

- People like to talk about the Giants, but the Patriot players individually get more attention, including the coaches

And there you have it. Now stop wasting time and get back to work.

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by Steve Hall    Jan-31-12    
Topic: Research, Super Bowl 2012










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