School Ad Project Causes Columbine-Like Lock Down


A thirty inch burrito, created by Clovis New Mexico eight grade student Michael Morrissey as part of an extra-credit assignment to create advertising for a product, was mistook by someone for a weapon causing a school lock down complete with street closings, armed police on building rooftops and freaked out parents. It wasn't until two hours after the pandemonium began when Marshall Junior High Principal Diana Russell gathered students and parents in the school auditorium to explain the mishap that everyone could laugh at the insanity of the whole event.

"The police saw it and everyone just started laughing. It was a laughter of relief," Morrissey said. "Oh, and I have a new nickname now. It's Burrito Boy."

by Steve Hall    Apr-29-05    
Topic: Strange

Search Optimizer Really Does Get Marketers On Top

We Want You On Top

While we had great fun highlighting the SEO Inc. booth babes at the San Francisco AD:TECH conference this week, a recent press release reminds us that, wait, SEO Inc. doesn't just hire hot booth babes wearing tight t-shirts emblazoned with "Wanna Be On Top?", they actually provide the tools to help climb right on up. The company has introduced the Medallion Partner Program, a search engine optimization service agencies can resell to their clients so they, too, can enjoy the fruits of top search engine placement.

According to the press release, the program offers ad agencies, web developers and marketing firms search engine optimization services which can be resold to their clients. CEO CEO explained, "Unlike other programs, which simply provide referrals or loose affiliations, the Medallion Partner Program is designed to be a significant and reoccurring revenue stream for our partners (the agencies, developers and marketing firms)and exceptional SEO services for their customers (the clients). Meanwhile, it will allow us as a company to create alliances with qualified and effective partners to market our services to their top clients."

While we wrote earlier upon seeing the booth babe "Wanna Be On Top" slogan and, dutifully, resisted the urge to reply, "Well, of course we do," we don't feel so bad saying that now that what SEO has to offer appears to be a nice way for agencies to get their clients on top (of search engines, silly) and make a little money while doing so.

by Steve Hall    Apr-29-05    
Topic: Online

New Law Cracks Down On Illegal Billboards

A new law, signed yesterday by New York Mayor Bloomberg, now enables the city to enforce restrictions upon more than 1,000 illegally placed outdoor billboards across the city. Previous laws contained loopoles that allowed boards to skirt restrictions. Building Commissioner Patricia Lancaster says she now has the power to take action on the thousand illegal boards. Board owners have been given until July 1 to comply with the new law and properly register their billboards.

by Steve Hall    Apr-29-05    
Topic: Outdoor

Law Firm Promotes With Ice Cream

An Orlando law firm has taken an unusual approach with its advertising campaign and has, instead of the usual legal imagery, used images of ice cream in its ads. The print ad contains the image of five single scoop ice cream cones following by a cone with three scoops and the tagline, "Expect more from your law firm." It's not your normal, staid, scales of justice ad campaign. The campaign was created by Orlando-based Graceful Designs. The ad has yet to be passed through the strict guidelines of the Florida Bar Association.
by Steve Hall    Apr-29-05    
Topic: Campaigns

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Richard Branson Gives Away Yahoo Ads

Yahoo and Richard Branson have teamed to offer one million ads to the winner of a Think Big contest. Any business can submit a 500 word essay making their case. One lucky winner will be chosen and given one million ads across Yahoo network properties.

by Steve Hall    Apr-29-05    
Topic: Promotions

Diago Promotes Smirnoff ICE With Quirky Russian Characters


Yesterday, Diageo announced the launch of a new ad campaign for Smirnoff ICE and Smirnoff Twisted V, starring a guy named Uri and his friend Gorb, both of whom have horrible imitation Russian accents. The snore-inducing press release claims the two "use their street smarts and unique cultural perspective to cut through the clutter encountered in daily life." Oddly, the campaign itself is not all that snore-inducing. See the commercials after the jump.

more »

by Steve Hall    Apr-29-05    
Topic: Commercials, Creative Commentary