Once Again, Please the Consumer. Don't Threaten Them


Joey deVilla, a Technical Community Development Coordinator for back office software company Tucows, Inc., publishes a personal weblog on which he recently recounted an experience he had with moving company Quick Boys, mentioned in the comment section of a post he had made about Toronto movers. One of the commenters to the post, who deVilla knew, shared a bad experience with Quick Boys and recommended others steer clear of the company.

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by Steve Hall    Jul-30-05    
Topic: Brands, Opinion, Weblogs

Ad Network Introduces Video Ad Unit


Premium Network Inc., an online advertising and promotions firm, has announced the introduction of a new 300x250 in-page and pop-up full-motion sound and video ad unit allowing marketers to use standard broadcast commercials online. By converting standard AVI files to 15 second video ad spots, marketing ads can be deployed on individual sites or across the entire network of websites in the Premium Network. In addition, in-page or pop-up ads can have a click-through URL or, in some cases, can open an advertiser’s website in the background.

Currently, Premium Networks is using the ad unit to promote the Bantam Books release of Blind Alley on the Crimescene .

by Steve Hall    Jul-30-05    
Topic: Online

Racy Video Imagery Graces Lord & Taylor Archway


Peeking out from the elegant archway of New York's Lord & Taylor on 425 Fifth Avenue are racy, stylized video images promoting the fashions available within. The juxtaposition between the elegance of the building's architecture and the giant cleavage peering outward caused our famed fashionista Bucky Turco, riding through Fifth Avenue traffic, to stop and shoot a couple pictures for us.

by Steve Hall    Jul-30-05    
Topic: Brands, Outdoor, Point of Purchase

Museum Promotes Exhibit With Free Entry For Barely Clothed


The Next Wave points to a story about Vienna's Leopold Museum, which, in a move very unlike most staid art museums, promoted it's "The Naked Truth" art exhibit by offering free entry to anyone wearing just a swimsuit or no clothes at all. Many people took the museum up on its offer including 52-year-old Bettina Huth who visited the museum topless.

Nudity being just an excuse to create a media circus, Huth didn't understand what all the fuss was about saying, "I go into the steam bath every week, so I'm used to being naked."

The Leopold Museum's Director Peter Weinhaeupl said the goal was to offer people a means to beat the sweltering heat and to create a mini-scandal the way the exhibited works of Gustav Klimt, Egon Schiele, Oskar Kokoschka and others did a century ago.

by Steve Hall    Jul-30-05    
Topic: Promotions

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