Sex Sells...Until the Doors Close


If anyone this hot strutted the hallways of the Adrants conglomerate, we'd have to shut down for a few hours just to get our breath back. One of the most unlikely marketers to use the sex sells strategy, tuna maker Chicken of the sea, is doing just that in this commercial which has a mini-skirted, midriff-baring hottie making her way to the office elevator while men do what they do when faced with females like this: they drool. While all hopped up on testosterone, the ad's ending puts a nice twist on the whole woman-as-sex-object marketing strategy and let's us in on what she really looks like. All to sell healthy tuna. Great ad. See it over at AdJab.

by Steve Hall    Aug- 4-05    
Topic: Commercials

OK Magazine Launches With Red Carpet Paparazzi-fest


Like Paris Hilton in the center of a paparazzi frenzy, everyone buying a copy of the new OK Magazine was treated to their own, personal paparazzi shoot. To promote the launch of its new magazine, OK turned a New York City newsstand into a red carpet event. Everyone who went up to buy a copy of the just released celebrity magazine (do we need another?) was treated to cheering fans, paparazzi and onlooking tourists

by Steve Hall    Aug- 4-05    
Topic: Magazine, Promotions

Car Wash Promises Best Hand Job


Scrubbers, a Luton, UK-based car wash company was slapped on the wrist by Britain's Advertising Standards Authority for a leaflet, distributed on windshields of parked cars, with the cartoon image of a buxom blond washing a car and the tagline, "The best hand job in town." If that weren't enough wink, wink, the brochure described the company's various services with names like "In n Out," "Polish Off," "The Quickie," The Full Monty" and "Personal Service." Predictably, Scrubbers' spokesperson Megan Gallagher defended the leaflet hinting everyone's an idiot saying, "Some people are very small-minded and they can't take these things in fun, which is what the intention was."

by Steve Hall    Aug- 4-05    
Topic: Guerilla

Weatherman Games Own Stations Neilsen Ratings

The Media Drop points to a story which reveals WBRZ-TV weatherman Pat Shingleton participated in Nielsen diary rating during May, a very big non-no in the ad biz. In an attempt to minimize the situation, WBRZ President Richard Manship said, "I don't condone this, but this is one ratings book out of 800, so let's not call it a threat to the whole ratings system. This is not going to throw the Earth out of orbit or anything."'s OK to overbill a client because they'll never notice? Oops, wait, they did notice. Behave, people!

by Steve Hall    Aug- 4-05    
Topic: Television

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