McDonald's Lures Snowboarders With Rooftop Ski Slope


Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.

Written by Steve Hall    Comments (1)     File: Brands, Good, Guerilla, Outdoor     Mar-29-06  
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saisissant ... but you def. need to work on your french ... the article states that the image was a representation of the interior of a McDo not a see through platform placed over an actual McDo

Posted by: on March 29, 2006 12:59 PM

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