Adidas Uses Street Art to Stir Sleepy Commercialism


Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.

Fresh Creation has a more elaborate intro and some neat videos too.

by Angela Natividad    Apr-19-07   Click to Comment   
Topic: Campaigns, Good, Online, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Adidas uses graffiti art to sling its brand? Shocker.

My favorite bit was neither the poor use of screen real estate nor the pop-up page, but was the loader that loaded the loader.

Posted by: Edward on April 19, 2007 2:12 PM