Come On, Hipster. Do it for the WANDERING FISHPERSONS!


GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.

The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.

Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.

Bobcat (at left) reads, "The ENDANGERED BOBCATMEN of the ARKANSAS ISLANDS were hoping you'd do them a small favor, so the future won't involve so much RAT-MUNCHING and building huts out of crocodile feces." (We like how Bobcatman 1 is clutching a lightbulb in a feeble but meaningful way.)

Also see Shriveled Falcon People and Wandering Fishpersons.

We like it. We might even change our lightbulbs just to be good sports (SCORE!), if somebody hands us a few energy-efficient ones right now. And possibly a ladder.

by Angela Natividad    Feb-20-08   Click to Comment   
Topic: Campaigns, Cause, Good, Magazine, Online, Television   

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Nice to see GSD&M hasn't lost all their accounts. Good work. Looking forward to my nightmares.

Posted by: Edward on February 20, 2008 3:39 PM

Happy to contribute to your subconscious.

Posted by: Angela on February 20, 2008 5:57 PM