Sound of Color Habitat Fails to Work Up a Crowd


We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:

"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."

Accompanying pictures were pretty dismal: laminate floors, lonely bystander, and pod chairs with cheesy commercial coloring. See here and here.

Maybe some executions don't manifest well outside the almighty internets. But come on, Gap. No collabo with MySpace? No technicolor VIP parties? No live band action?

by Angela Natividad    Feb-20-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Outdoor, Promotions   

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