Marketers Enjoy Insta-Promotion by Breaking World Records


Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.

"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.

The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.

This weekend, Carnival Cruise Lines will break another record in Philadelphia -- for the world's largest pinata. I'm sure none of us need a video to imagine how that'll look. Behind my eyes, I already see the gaping mouths and grasping fingers of grown-ups stupefied by crepe paper and free Tootsie Rolls.

Props to in:fluencia for filling us in.

In other record-whoring news, earlier this month Netflix helped break the record for the longest-running movie marathon. It reportedly lasted 123 hours and 10 minutes. For Netflix, the promotional mileage will probably last far longer.

This week, Asics also debuted the world's biggest Lite-Brite image.

by Angela Natividad    Oct-30-08   Click to Comment   
Topic: Brands, Campaigns, Events, Guerilla, Promotions   

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World Records are a great way of getting some insta-promotion, but you've got to do it right if you want to go beyond just the local news. Here's a post that I wrote about the World's Largest Lite-Brite and how it was a perfect fit for Asics and their retro style:

Posted by: Cory O'Brien on October 31, 2008 12:07 AM