Mortal Coil Be Damned, There's a Popcorn Bowl at Stake!

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On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.

Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!

But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.

To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).

Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.

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Loving that Clockwork Orange-style setup! And nice contrast with the owl.

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