Cartoons, Creators, Chali 2Na Cross Paths for Adidas
Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.
Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)
Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.
These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.
* Ankle-level jetpacks probably cost extra. We'd kill for a falcon though.
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Sponsorship, Trends and Culture, Video
I love these ads. The illustrations are simple yet great, the narration is fantastic and the way they highlight each body part to advertise their products while keeping with the theme of the story works well. Also, The Dwight Howard ad that adidas made was also very well done.