![building_tomorrow.jpg](http://www.adrants.com/images/building_tomorrow-thumb.jpg)
Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.
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![retweet_bingo.jpg](http://www.adrants.com/images/retweet_bingo-thumb.jpg)
Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.
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![corona_light_grown_up.jpg](http://www.adrants.com/images/corona_light_grown_up-thumb.jpg)
Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.
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![poise_bladder_control.jpg](http://www.adrants.com/images/poise_bladder_control-thumb.jpg)
Talk about the double entendre. It's in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.
In the ad, one woman leans over to another and breathily says , "I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now."
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![qnU_XrU3TvTnRkYUj4Vd8nHjtjDLQH-_QPm25UA5tD8.jpg](http://www.adrants.com/images/qnU_XrU3TvTnRkYUj4Vd8nHjtjDLQH-_QPm25UA5tD8-thumb.jpg)
Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.
It was an effort to tout the company's belief that sponsored social content trumps display advertising.
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![bad_banners.jpg](http://www.adrants.com/images/bad_banners-thumb.jpg)
In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.
The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.
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