It's Almost Like Patrick Dempsey Didn't Want to Be In This Beautyrest Ad


So we get a press release and it's all like "Given that the Beautyrest Black mattress fuses luxury and technology for the ultimate sleep performance, Simmons has tapped racing and auto performance aficionado Patrick Dempsey for the spring campaign."

And we're like, cool. We haven't seen McDreamy in a while. We wonder if he's still as ageless as ever. Well, we could hardly tell. Because he's hardly in the ad.

more »

by Steve Hall    May-12-14    
Topic: Celebrity

Newspaper Ad Asks 'Got Stumps' Above Story About Amputee


On Sunday, a stick on newspaper ad for tree service TBF Services with the headline "Got Stumps" appeared above a story about an amputee who lost the lower half of her leg in a car accident.

more »

by Steve Hall    May-12-14    
Topic: Newspaper

How To Use Email To Generate Leads and Revenue


When it comes to online marketing, email is one of the most powerful tools you have. Social media might be the latest sexy medium, but when it comes to generating leads, nurturing customer relationships and providing long-term growth, email is still incredibly effective. It's easy to use, priced right and it works. Here's proof:

more »

by Steve Hall    May-12-14    
Topic: Opinion

Kona Brewing Suggests Multi-Taskers Try Some 'Single-Tasking'


Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of "mainlanders," Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you'll send emails about the first meeting is, well, not so great.

more »

by Steve Hall    May-12-14    
Topic: Commercials

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

'Morphing' Banners Increase Click-Through 83% [Study]


Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT SLoan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs.

more »

by Steve Hall    May-12-14    
Topic: Research

Penelope Cruz Messes With Jimmy Kimmel For Nespresso


In a product placement/integration stunt that should have felt forced but didn't, the first several minutes of last Thursday's Jimmy Kimmel show didn't begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz.

more »

by Steve Hall    May-12-14    
Topic: Television

Fashion Brand Pulls Culture Flip With Burqa-Themed Ad


Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear.

Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing.

by Steve Hall    May-12-14    
Topic: Trends and Culture

Nicki Minaj Removes Her Clown Make Up And Bares Bootylicious Curves For Wine Shoot


Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she's back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you'd hardly know it was her without all that cartoonish makeup she usually wears.

more »

by Steve Hall    May-12-14    
Topic: Celebrity, Racy