Playboy has collected a treasure trove of sexy commercial and ranked the top 21 in it's February 2008 issue. The 21 finalists are ranked in the printed magazine but online they are still open for voting. Believe it or not, we don't read Playboy but AdFreak's Tim Nudd does and he shares some of the rankings.
Copyranter caught the ad on the back of this week's AdWeek which features 74 year old Julie Newmar - formerly of the original Batman's Catwoman - who is looking to be a a brand's next corporate spokesperson. The ad promises she hasn't been retouched and we must admit she looks pretty good. It's not often you see a 74 year old dressed in lingerie like this. Kudos, we guess. Who knows. You go, girl.
While we think we've seen this campaign before, the onslaught (yes, even we are subjected to that poor girl's plight) of campaign after campaign after campaign has dulled even our heightened sense of advertising awareness. Then again, you all know, when it comes to a certain style of advertising, our senses are always peaked.
Who doesn't like a nice stack of pancakes everyone in a while? But does anyone really like the messy prep work that goes into making the batter for that nice stack? OK, it's not that bad but since we live in a world on its way to Idiocracy, it's no surprise someone's come up with a better pancake idea.
The Batter Blaster, which, in a nutshell, is pancake batter in a spray can is, as the tagline explains, the "Breakfaster. Organic Pancakes in an instant." We like simplicity. We like organic. We're just not sure pancakes from a can are going to rival those made in the bowl.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Pro-femme magazine Ms. recently got a spanking in the Jewish community for rejecting the ad at left. It features images of three Israeli women in power: president Dorit Beinisch of Israel's Supreme Court, foreign minister Tzipi Livni, and speaker Dalia Itzik, above the words, "This is Israel."
The American Jewish Congress -- which submitted the ad -- said Ms. first approved it, then rejected it at the last minute under grounds it would "set off a firestorm," which, as often happens, it did anyway.
"Since there is nothing about the ad itself that is offensive, it is obviously the nationality of the women pictured that the management of Ms. fears their readership would find objectionable," deduced president Richard Gordon of the American Jewish Congress. (Because when people reject us without explaining themselves, it's obviously because we're brown.)
In response, Ms. pointed out Tzipi Livni's career and accomplishments are profiled in its current issue.
To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.
Not much to say about these Volkswagen Toureg ads other than what does a woman standing in what looks to be a prehistoric dinosaur landscape and a man standing in a rocky, desert-like landscape have to do with selling an SUV? Maybe it's Friday and we're tired. Maybe we like more descriptive body copy in out ads. Maybe we drank too much last night.
Either ingenious or just gross, Clearasil has placed a sticker that looks like a zit on German teen magazine stadtlichter. Created by Euro RSCG Duesseldorf, the sticker says "Get rid of it" and when removed from the magazine cover, the Clearasil brand is revealed along with the brand's website address.
Assuming teenagers still pick zits off their face, it's likely they'd be predisposed to pick one off a magazine cover as well. It seems they did according to Clearasil which reported a spike in website traffic during the run of the campaign.
So you're going to accuse us of covering this news item simply because of our apparent penchant for all things racy? Please, please, please. Have more confidence in us that that! There isn't even any nudity in this work. Well at least not the real kind.
Anyway, in Germany, they let brands take over the covers of Playboy and car maker SEAT, with help from Barcelona-based Atletico International Advertising, has one of its cars climbing the mountainous regions of a woman illustrated in the form of an elevation map.
The special edition of the magazine was distributed as a giveaway and was placed in the waiting rooms of German SEAT dealers. Not so subtly, the tagline translates to English as, "SEAT Altea Freetrack. Access All Areas."
See. No nudity.