Bringing two decades of style together and highlighting a few products a long the way, Norstrom, with help from Fatboy Slim, has launched Norstrom Silverscreen a remixed version of the 80's G0-GO's video "Our Lips Are Sealed." Random Culture points out several products are featured in the video and the two decade groups cavort in typical music video style. Other similar video remixes are forthcoming. Visitors can opt to watch a basic version of the video or an enhanced version which requires a download but will automatically play each new video as it becomes available.
Unfortunately and stupidly on Nordtrom's or it's agency's part, the enhanced version only works with, you guessed it, Internet Explorer and not with the IE-killing and fast growing Firefox, the browser of choice for anyone that has a clue. Marketers and technology providers have got to stop sleeping with one bed partner and start playing the field. There's a lot of untapped Firefox hotties out there willing and waiting for the "enhanced experience." So, come on marketers and technology providers. Stop being so prejudice in your choice of bed partners.
We think these PS2 images/ads have been around before but because they are so dynamic, they're worth sharing again. They really do negate the need for words.
The Art Directors Club, to announce its 85th Call For Entries, has produced a promotional poster with the headline, "Pimp My Brand," and an image of a guy in a pimped out Ronald McDonald in, perhaps, a nod to Miss McDonald or to the manipulation brands receive from consumers.
Acknowledging the growing involvement of consumers with brands, ADC Executive Director Laurie Kratochvil said, "Our 'Pimp My Brand' call for entries acknowledges the trend of makeovers and the resurgence in innovative packaging, design and marketing. It also recognizes the powerful role that advertising and design play in today's media-centric life."
Of course, time will tell how willing marketers will be when it comes to brand pimping.
A Happy ad:tech Couple
OK. We're back. It was fun. We learned a lot. We met a lot of new people and had great fun with friends. We cruised the exhibit hall floor. We attended and reported on tons of informative sessions. And we didn't sleep just so you could vicariously party hop with us.
You heard all about it here but there was a three day gap in our usual rantings so today, albeit a bit late, we're back at it. Stay tuned as we poor through all those tips you've sent us over the past few days and serve them up with our usual flair.
On Wednesday at 12 Noon, the largest ad:tech ever, with over 8,300 attendees, closed. There were over 200 exhibitors and more parties than any one individual could ever hope to attend. The mood at the show, as it has been for the past couple years was upbeat and optimistic. As an independent voice, I can say dmg world media, the event producer, has done a great job promoting and organizing the show.
While yesterday, Tuesday, at 5PM exhibitors quickly dismantled their booths, Wednesday morning was still teeming with activity at the many sessions held between nine and the show's wrap time, noon.
The next major U.S ad:tech conference is in San Francisco, April 26-28 at the Moscone Center, newly chosen over area hotels as the show has grown so large. In March and April of 2006, ad:tech will launch its "impact" series, a collection a one day shows in ten cities across the U.S. We hope to see you, next, in San Francisco or at one of the "impact" series shows in a city near you. Until then, rock on and have fun.
Tuesday night's social activities at ad:tech New york began with a trip to the Hilton Hotel Lobby Bar in search of What'sNextOnline's B.L. Ochman but, instead, we ran into Gawker Media's Nick Denton and Christopher Batty with whom we discussed the over-hyping of blogs and agreed they're pretty much just a system that allows people to publish a website really easily. OK, there's some other good communal consumer stuff about them too. We never found B.L. but we did check out the Bridges Bar which was packed as the exhibit hall had just closed and there weren't many early parties except for the Industry Brainpower Awards and Soire, which we missed, and the WhenU Official ad:tech Wrap Up Party over at WhenU's Penn Plaza offices.
WhenU put out a great spread with the best snacks of any party this week including delicious, gigantic shrimp. We ran into Tacoda CEO Dave Morgan for a brief chat and both marveled that Mr. "I'm a Web Copywriter" was there handing out business cards as he had to every booth on the exhibit hall over the course of two days.
The panel entitled "Measuring Your Brand Buzz in Consumer Generated Media" moderated by Organic CEO Mark Kingdon along with panelists Jonathon Carson, president and CEO of Buzzmetrics, Pete Blackshaw, CMO of Intelliseek, Dave Balter, President of BuzzAgent and Andrew Bernstein, CEO of Cymfony, focused on how consumer generated media has become an important source of brand information for marketers and how it can me measured to benefit marketing direction.
A key recommendation from all panelists was to relinquish control. Consumer generated media can not be controlled. However, it can be listened to and joined in a way that provides marketers rich detail about brand perception and a channel through which to directly communicate with consumers. Blackshaw referred to some the the negative consumer commentary as "nastygrams" and Kingdon noted that this sort of consumer backlash has been around forever but, today, it's all happening much faster and has become harder to manage in advance.
Aside from the company whose slogan is, Wanna Be On Top," the "booth attractions" at this year's New York ad:tech show were few and far between. At CPA Empire's booth, a lovely lady dressed in a red ballerina dress with wings was handing out pins with numbers on them which attendees could match with other pins with the same number to win plasma TV's. Not a bad promotion and well worth the excuse to visit the booth to observe and participate.
There were no less than seven parties, that we knew of, Monday night, the first night following the first day of ad:tech New York 2005 and we made it to six so we'll do our best to sum up the evening's activities for you if, for some unknown reason, you weren't there to experience it all for yourself.
As is tradition, Tribal Fusion hosted its Grand Opening Reception in the Exhibit Hall following a very busy, very crowded day on the exhibit hall floor. There was Tribal Fusion-branded beer, various wines and finger food to enjoy along with the company of the eMarketer crew, Waisum Tam and David Murrow. While we're sure the AC was doing its best to fight the body heat of 8,300 attendees, it wasn't quite cutting it and we opted to head out of the Exhibit Hall and down to the Hilton Hotel's Bridges bar for the Partner Weekly cocktail party.
This year, Partner Weekly made the event invite only and sealed off the usually very open Bridges bar and dressed up the entrance with red velvet curtains and a red carpet to, we assume, make us all feel important. The inside was transformed into a casual nightclub atmosphere with low lighting and candles. Since the food at this party was emanating from th same kitchen as Tribal Fusion's we were less than thrilled at placing yet another ball of fried something into our mouth so we just ditched the food and headed to the bar. At this point the extended eMarketer crew was with us (pictured) along with Tia Fix from PrimaryAds and a discussion ensued about how busy this year's show is and whether the industry is still trying to legitimize itself or if that has been achieved.
Ad placements don't get much better than this. AKQA got lucky here with its "Time for Treo?" campaign.