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Royalty-Free Stock Photography Service Launches


Billing itself as the "social marketplace for royalty-free stock images," Fotolia recently launched an online social marketplace for creative digital stock images in four languages, where photographers and designers of all levels can store, share and monetize their photographs and illustrations. Fotolia, which offers free membership, allows graphic artists, web designers, art directors, and consumers to obtain legal, royalty free stock images for use in electronic and print materials for free or starting as low as $1. Start buying.

by Steve Hall    Nov-14-05    
Topic: Tools

Podcast Ad Network Launched


On the heels of Audible's podcast measurement service announcement, RadioTail has announced a podcast ad network that acts as a sales force and ad server for podcasters. Acknowledging the podcast elite's wariness about advertisers tainting their precious podcasts, RadioTail has launched a humorous site called SellOutBigTime where podcasters can upload their podcast and have parody ads appear in the podcast.

by Steve Hall    Nov-14-05    
Topic: Podcast

Adrants Named 'Almost Sorta Hip'


Following a recent post about those Weapons of Mass Distraction, Bitch Lab, with insightful, literary perfection, called Adrants "The ad-we're almost sorta hip-rants blog." Never before have we been described so perfectly if we do say so ourselves. Thanks, Bitch. We're gonna use this in our media kit now.

by Steve Hall    Nov-13-05    
Topic: Announcements

ABA Launches Sticky Ad Material


In case there weren't already enough ways to stick ads all over the place, Above All Advertising, with the launch of its Tex Adhesive, has created a product that will allow advertisers to stick their ads anywhere. It's an adhesive and re-adhesive material which allows for placement on walls, doors, bus shelters, pillars, mirrors, windows, cars, buses, trains and other surfaces. The company says its completely removable and re-usable and can be peeled off of one surface for re-application somewhere else without leaving a trace of sticky residue.

by Steve Hall    Nov-11-05    
Topic: Outdoor

Syndicate Conference Announces Sponsors


Trade show producer has announced the line-up of sponsors and exhibitors for Syndicate, a B2B conference focused on emerging trends and technologies in content syndication, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. Yahoo!, Microsoft, Google and many others will show how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business.

Cornerstone sponsor Yahoo! is joined by Platinum sponsor Microsoft. Silver sponsors include: Attensa; Feedster; KnowNow; NewsGator; Pheedo; Pluck; PubSub Concepts; and SimpleFeed. Bronze sponsors include: Acquire Media; Cymfony; FreeRange Communications; inclue!; LookSmart; Marqui; PRWeb; Spearhead Innovations; and WhatCounts. Associate sponsors include: Google; Gritwire; Moreover Technologies; Technorati; and Top 10 Sources. Association sponsors include: American Business Media; Online Publishers Association; SF Advertising; and Word of Mouth Marketing Association.

more »

by Steve Hall    Nov-11-05    
Topic: Industry Events

Sony Kid Copies Robot Car Dance


OK, forget Citroen's robot dance or its many spoofs. Sony has latched on to the trend and applied the concept to an ad which promotes its product line of various electronic gadgets from compact stereos to TVs to laptops to cameras to its new PSP. Are there any new ideas out there, folks?

UPDATE: We screwed up. According to Engadget, this is a spec spot created by an 18 year old. On the upside, this is a great example of consumer created advertising.

by Steve Hall    Nov-11-05    
Topic: Commercials

Big Boobs Sell Low Air Fares


Somehow airline EasyJet has aligned big boobs with low airfares claiming they are both weapons of mass destruction distraction (hey, I was distracted. OK?). While low fares and big breasts are certainly very powerful influencers of behavior, the connection is a bit of a stretch. Of course, as you well know, we're not complaining at all. But what's with the arms going into her boobs? Is that some freaky PhotoShop or some kind of new modeling pose?

by Steve Hall    Nov-11-05    
Topic: Strange

Joe Jaffe Practices New Marketing With Book For Review Swap


Joe Jaffe has coined the term, "UNM2PNM," which stands for "Use New Marketing to Prove New Marketing." Jaffe's manifestation of that term consists of promising a free copy of his new book, Life After The 30-Second Spot, to anyone who promises to review it. Each week, Jaffe will summarize the progress of the project with short notations on who has requested the book and what they've said about it.

Some might call it self-promotion but it's not. It's simply placing the product, his book, in front of an audience who can influence others to buy it therefore making his writing efforts pay off. After all, when a writer spends a few months or a year writing something, some income might be nice. It's no different than a large company spending years an millions in R&D. There's an expectation there will be a payoff. In Joe's case, that payoff may be money or it may be more exposure in the industry which might lead to more consulting work.

We've read half of Joe's book so far, which we received well in advance of this current promotional effort and we can say we like it so far. Joe has done a nice job summarizing the current state of the industry and why the :30 spot, in its current form, is a losing proposition. The latter half of the book promises ten approaches marketers can use to survive in our rapidly changing world of advertising. We promise a full review when we've finished the book.

by Steve Hall    Nov-11-05    
Topic: Promotions, Publishing

Sony Bravia Commercial Unmasked


Why we haven't seen this before we do not know - or perhaps we did and filed it aways with the other 300 ads we see every day - but in July Danish director Nicolai Fuglsig, working for Fallon, filmed 250,000 multi-colored balls being dropped from huge cranes and shot out of cannons creating an avalanche of color streaming down the streets of San Francisco to promote Sony's bravia LCD TV. It's exquisitely beautiful. Thanks to Emily over at Eatmail, there's a behind the scenes video of the shoot.

by Steve Hall    Nov-11-05    
Topic: Commercials, Creative Commentary

'American Copywriter' Podcast On Radio Talent Zoo


If you haven't yet heard the American Copywriter podcast team John January and Tug Mctighe stir things up, you can now find their weekly podcast on Radio Talent Zoo. Radio Talent Zoo is a network of podcasts concentrating on the communications industry and includes on hosted by Sally Hogshead.

On their podcast, John and Tug talk about advertising, marketing and popular culture along with a nice-sized portion of personal ramblings, tangential stories and occasionally successful attempts at actual comedy.

Linstening to American Copywriter 25, the first posted to Talent Zoo, we have to wonder if part of American Copywriter's contract with Talent Zoo had a stipulation that John and Tug *must* swear during their podcast because the most recent podcats is laced with all the favorites. Not that they didn't swear before nor do we have a problem with swearing but the ratio of swear to non-swear has leaped dramatically upward.

by Steve Hall    Nov-11-05    
Topic: Podcast

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