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'TV Guide' Begs For Readership With Popcorn Promotion

tv_that_pops.jpg

Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.

Written by Steve Hall    Comments (1)     File: Magazine, Newspaper, Online, Packaging, Point of Purchase, Promotions     Aug-28-06  

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Comments

Now how much is it going to cost me to buy a TV Guide to get this buck off coupon? Free or half off popcorn coupons are easy to find. As for the sweepstakes, the local broadcast promotions are less trouble.

Posted by: roy on August 29, 2006 08:57 AM

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