Bud.tv Dies, Online Ads Live, Carat Loses, Office Cools

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- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."

- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.

- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.

- This is just not all that much fun but hey, you have to sell office cooling systems somehow.

Written by Steve Hall    Comments (1)     File: Agencies, Brands, Games, Online, Research, Television     May-24-07  
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Comments

Mindshare was the incumbent on Sears - not Carat.

Posted by: Patrick on May 25, 2007 03:02 AM

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