Pure CGM Celebrated, Influenced CGM Trashed
Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.
In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.
While we agree the best CGM work is truly CGM, untouched by agenda-carrying marketers, most pure CGM is devoid of any value in and of itself. We're all in marketing here after all. Let the purists do their thing while we do our thing. Purists are doing it for fun. We are doing it for money...because it's our job. Both can co-exist.