Every Saturday in November, registrants for Gillette/EA's Champions of Gaming Tournament could have their avatars broadcast in gigantovision over the NASDAQ and Reuters signs in Times Square. (Those chosen will be emailed and sent a picture of their billboard for posterity.)
Few things are cheaper or more effective than a shout-out. See PGA Tour '09 variant.
By Proximity Canada in tandem with BBDO/New York.
I have this cousin, Dave, who spends every Thanksgiving prancing around and telling everyone to get him gift cards from a strict selection of stores, otherwise "I'LL RETURN YOUR PRESENT AND CALL YOU CHEAP!" after Christmas.
Seriously. We're in our mid-twenties and he still does this.
One year, to curb expenses following a rabbit-like baby boom, the family held a Secret Santa and I was unfortunate enough to draw his name. After ferreting me out with admirable speed, he spent the next three weeks SMS-bombing me with potentially awesome gift options.
When the holidays roll around, there are few things I want to do less than shop for Dave.
The Ungiftables by Cafepress is a site for exactly these people. Who's the bane of your list? Critical Mother-in-Law? Emo Nephew? Flip-Flop Wearing Liberal Activist Uni Brat?
To better equip users for that awkward mistletoe moment, makeup purveyor Sephora launched MistletoeMakeover. Upload your face and watch with glee while the internets hoochie you up.
At left is the perennially-demure Alex Bogusky in Santa's Little Temptress mode. (Steve Hall is arguably prettier though. Also, he winks, which gave me the most delicious chills.) Other potentially traumatic beautification options include O Tannen-Babe, Smokey Sugar Plum and Merry Berry.
If for some odd reason one of these looks puts you in impulse-buy-mode, hit "Get This Look" and snap up promo code KISSorWINK. Turn it in at Sephora.com for free lashes or a lipstick sample with a purchase.
Be quick! Like your youth, mistletoe wilts.
By EVB/San Francisco in conjunction with TAAZ.