Doritos Narrows 'Crash the Super Bowl' Finalists Down to 5.

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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.

The ones we hated most were "The Chase," which wasn't funny at all, and "Power of the Crunch," some generic every-guy's-fantasy crap.

Our money's on "Too Delicious," but "New Flavor Pitch" is pretty chortle-worthy too. We like how Doritos Beer guy freaks out and pulls that chola crap: "You don't know me!"

The winner won't be revealed, even to the finalists, until Super Bowl Sunday, when the spot appears on national TV. And if the ad tops USA TODAY'S annual Ad Meter, the creators also win $1 million.

Titillating.

See last year's Doritos Super Bowl ad. It sucked. So. Hard. The girl was cool, but for Chrissakes it was the Super Bowl, not Lilith Fair.

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Comments



Comments

I think the best is Free Doritos. A crowd gathered around my computer when they heard me laughing and we watched it 3 times.

Posted by: Sean on January 14, 2009 10:02 AM

How can these be "finalists" when the voting doesn't end until Jan. 29?

Posted by: Bob on January 14, 2009 12:39 PM

re-read bob, the one with most votes gets aired during superbowl. these are the 5 to choose from.

i'm with sean, Free Doritos cracked me up. over the top and cheesy fo sho, but funny is funny. good job for amateurs!

Posted by: 9eyes on January 14, 2009 3:25 PM

re-read bob, the one with most votes gets aired during superbowl. these are the 5 to choose from.

i'm with sean, Free Doritos cracked me up. over the top and cheesy fo sho, but funny is funny. good job for amateurs!

Posted by: 9eyes on January 14, 2009 3:26 PM

I vow to never buy a bag of Doritos again.

Posted by: Edward on January 14, 2009 3:51 PM

Doritos knows its market and has made great use of their skills to get people involved with the brand. Here's an interesting campaign they did in Brazil recently:
http://www.culture-buzz.com/blog/Brazil-s-Giant-Bag-of-Doritos-1933.html

Posted by: Jessica on January 15, 2009 11:54 AM

I'm with Sean and 9eyes! Vote for the commercial called FREE DORITOS. It is hillarious...not to mention my commercial - haha! The four other finalists are from either LA or NY and have contacts in the business. We are from a tiny town in Indiana called Batesville - we NEED the support, so please vote for FREE DORITOS every day. AND you could win Super Bowl tickets if you're luck! It's more likely than you think...two FREE DORITOS voters already won sets of tickets including my aunt.

THANKS FOR VOTING FOR FREE DORITOS - I hope you win Super Bowl tickets!

To find out more about the Free Doritos team please visit, http://www.doritosvote.com

Posted by: David Herbert on January 15, 2009 2:58 PM

I'm with Sean and 9eyes! Vote for the commercial called FREE DORITOS. It is hillarious...not to mention my commercial - haha! The four other finalists are from either LA or NY and have contacts in the business. We are from a tiny town in Indiana called Batesville - we NEED the support, so please vote for FREE DORITOS every day. AND you could win Super Bowl tickets if you're luck! It's more likely than you think...two FREE DORITOS voters already won sets of tickets including my aunt.

THANKS FOR VOTING FOR FREE DORITOS - I hope you win Super Bowl tickets!

To find out more about the Free Doritos team please visit, http://www.doritosvote.com

Posted by: David Herbert on January 15, 2009 2:58 PM

Hilarious, I'm saying this all the time!

http://www.entertonement.com/clips/65979/You-don%27t-know-me

Posted by: BIll Almond on January 30, 2009 12:16 PM





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