On Tuesday, April 12, the second day of ad:tech, the Affiliate Marketing Awards will be held at the W from 5:30PM to 9:30PM PST. Award categories will include Best CPS Network,
Best CPL Network, Best Coreg Network, Best Merchant Campaign, Best Agency and, just for fun, the Hottest Affiliate Manager and the Hottest Affiliate, both of which are open to men and women.
Yea, yea, yea. We're supposed to concentrate on how this video is a great way to share with the industry just how great Firstborn is but why? Really, why? Every agency's got some ego-driven, of self-congratulatory video illustrating how wonderful they are, how amazing creative they are and why they would be the coolest place for a marketer to have their brand handled.
As Copyranter properly surmises, only total douchebags wear sunglasses on the subway. Which pretty much sums up this latest Ray-Ban entry from Cutwater who, you may remember, has done all kinds of crazy videos for the brand.
This one has a guy doing the equivalent of walking backwards on an escalator except on a subway. Real? Fake? We really don't care anymore.
OK, this is funny. Stupid funny. Ridiculous funny. And funny in a way that calls attention to the plethora of ridiculous ads that get stupid and make idiotic claims. Which is a good thing. Because this ad is from Canada's Advertising Standards organization which wants everyone in the industry to know that dressing it up doesn't make it true. No. Truth in advertising really does matter.
Courtney Thorne-Smith, who never looked like she needed to lose weight, has apparently been on the Atkins diet for 11 years. Personally, we think she looked better in her curvier days but we won't complain.
Nope. We'll just share with you that Thorne-Smith is in a new campaign for Atkins Nutritional. The very standard-looking spot, created by LeeReedy, has Thorne-Smith telling us about the difficulties of dieting and why the Atkins diet is a better way to maintain a healthy eating lifestyle.
The 30-second spot will run on 56 cable networks, including A&E, ESPN, Food, Hallmark, OWN, others. It's supplemented by print in Better Homes & Gardens, Shape, Family Circle, Men's Journal, Us Weekly, People, and by online banners and point-of-purchase advertising.
Here's one of the weirdest ads we've seen in a long time. Supposedly, it calls attention to the dangers the internet can pose to children. It's a promotion from Insafe for Safer Internet Day which occurs February 8. The event aims to promote safer and more responsible use of online technology and mobile phones.
In the video, we see a boy online who seems to have discovered the wonders of the internet for the first time. Movies. News. Pictures. And hot girls in red bikinis.
- Agency moves offices. Makes video. Makes statement. Gets all political. Carries big letters down the sidewalk.
- On his The Marketing Show podcast, John Follis discusses the growth and success of Help A Reporter Out, a site created by Peter Shankman that's designed to connect sources with journalists.
- AdWomen and I Have an Idea are set to debut their list of the World's Most Influencial Creative Directors. Each week, a new one will be revealed.
- eMarketer estimates ad spending on Facebook will reach $4.05 billion worldwide in 2011 -- more than double last year's figure of $1.86 billion in global ad revenues.
Footwear brand Sorel is all over Park City this week for Sundance with a program that lets people go on a virtual scavenger hunt through augmented reality, QR codes and Facebook to win some boots, hats and other items from Sorel's Fall 2010 collection. Winners will also gain access to VIP-only areas in Park City during the festival.
In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.
Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.
In the commercials, a man with way too much time on his hands and a level of nosiness that would otherwise land him on the floor after being decked by all the people he bothers is amazed when he he sees a co-worker carrying a Subway bag and begins to pummel the guy with questions as to why he's eating healthy.
Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.
Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.
Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."