The deliciously sweet and sexy Kristen Bell has been tapped by Johnson&Johnson (oh there's such a great dirty joke in there somewhere) to front a campaign touting the brand's line of Neutogena Naturals. Bell, 30, will appear in print, TV and online ads and is said to have been paid $500,000 for her work.
Bell follows a long line of celebrity endorsers for the brand including Vanessa Hudgens, Garielle Union, Jennifer Garner and Hayden Panettiere.
If you simply can't wait to see Bell in this yet to be launched campaign, you can catch her in Burlesque, currently playing in theaters.
Now this is funny. Three years ago at ad:tech San Francisco while on our usual mission to properly capture the essence of the trade show floor, we captured this shot of a hot looking woman who, by all accounts, had to have had the highest number of eyeballs view her badge over the course of the conference. In addition, that strategic badge placement was enough to garner her, and the company she represented, GenieKnows, a repeat appearance on Adrants in a story entitled In Defense of Booth Babes and Why They're Here to Stay.
Jump forward three years and the all but forgotten woman has reappeared in an online ad on the Coloradoan website promoting a medical bill and coding degree. Of course, it's clear the woman has no idea she's in this ad and permission was certainly never given by us to use this photo in an online ad but this sort of thing happens all the time.
Two commercials submitted to the Dorito's Super Bowl ad contest are gay-themed. One features a wife catching, we assume, his husband ogling two gays guys sitting by a pool. A second has two guys in a sauna with one gawking at the other's physique...which just turns out to be...well...we don't want to ruin it for you.
As per usual, questions arise over the portrayal of gays in advertising. There was that Snicker's gay kiss ad a few years back. There was the Mr. T ad, also for Snickers, which had the A-Team star eradicating the streets of speedwalkers which many, including Bob Garfield, concluded had to be gay therefore making the ad offensive. Which was just stupid. The ad was funny.
As predicted, the industry is fulfilling the prophecy 2011 will become known as the year social media went mainstream. Following the recent acquisition of Powered Inc. by Dachis Group, Havas Worldwide has taken a majority stake in Colleen DeCourcy's startup, Socialistic, described as "a social software and high value content studio for branded media with expertise in building social value for brands through the design of shared experience."
While Dachis may dispute the claim, Socialistic is being touted as the "first-ever social agency model."
With technologists, journalists, writers and videographers, Socialistic will be housed in New York. The agencies work will focus on social platform APIs, mobile applications, digital OOH, in-store, media properties and other branded digital products.
Boston-based Allen & Gerritsen is out with a new campaign for cymbal maker Zildjian. The campaign hopes to rejuvenate the cymbal giant's image in the space by focusing on an highlighting modern drummers and their lifestyle.
The campaign carries the tagline, Genuine You, which hopes to evoke a rejuvenated love for the brand. One ad features August Burns Red drummer Matt Greiner and a second ad features the cymbal itself.
Of the campaign, a&g Chief Creative Officer Garry Greenberg said, "We started with the basics about Zildjian: it's an authentic cymbal company that has the breadth and quality of cymbals that can unlock the sounds in drummer's heads."
Check out the second ad here.
- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.
- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.
- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.
- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.
Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's Autumn/ Winter 2010 campaign.
The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.
Calling attention to the sad truth 8 million children under five needlessly die each year, Helena Bonham Carter, in a new Save the Children ad, intones, "We are all born to dream, born to achieve, born to discover. Some are born to be the fastest, the greatest, or simply the bestest. But while some are born to grow old and wise, many more will never grow up at all".
Created by Adam & Eve, the :60 contains images of David Beckham, Nelson Mandela, Albert Einstein, Usain Bolt, Muhammad Ali and others which children in Lindi, Tanzania see as projections.
Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."
Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"
Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.
Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.
1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising