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Mercedes Benz Lures Woodsman Back to Concrete Jungle

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A man chases his dog through the woods, which, presumably, he's been living in for years after leaving the concrete jungle. Upon reaching a roadway, he utters, "I thought I would never go back. And then I did." Why? Because the Mercedes Benz CLS passing him by in slow motion is so irresistible it lures him back to his 80's-like, America Psycho-esque lifestyle.

Yes, people, material possessions and financial worth are the most important things in life. A quiet life in the woods is for losers and Mercedes Benz wants us to know it values your money more that it values your quality of life.

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by Steve Hall    Jan-18-11    
Topic: Commercials



Lacta Helps People Express Love on Facebook

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We love Lacta chocolate. Well, their advertising at least. Sadly, we've never tasted the stuff but but they do know how to tell a story. With long form advertising including the IAB MIXX Award winning Love at First and Love in Action, the brand celebrates love and has caused those in Greece to identify the stuff with true love.

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by Steve Hall    Jan-18-11    
Topic: Social



Site Makes It Easy to Quit Your Agency Job

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We've seen variations on this I Quit My Job thing before but this one is delightfully retro complete with Geocities-style graphics and other annoying oddities. On the site, created, it seems, by Iris Singapore, one can select from a number of customized I Quit letters that can be sent on the letterhead of several majot agencies including Y&R, Grey, Ogilvy, Publicis, Leo Burnett, Saatchi & Saatchi, McCann, TBWA, DDB and others.

While the economy may be turning slightly in favor of the job seeker, there's not exactly a plethora of available jobs and hastily quitting one's current job may not be the best career move at this point. But if you're sick of your boss and you're ready to go, then this site is for you. Have some fun with it.

by Steve Hall    Jan-18-11    
Topic: Agencies



Newsflash! Creatives to Develop Campaign in 24 Hours!

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Once again, a couple of creatives are going to lock themselves in a room and...wait for it...COME UP WITH A BRAND CAMPAIGN IN 24 HOURS! Good God, this is a seriously off the wall, progressive stunt, the likes of which we have never before seen. We simply can't wait for the outcome. The suspense is killing us. KILLING US we say!

Well who's to say this is the stupidest, most overdone idea ever? You never know. Some brand could, as the pair claim, become a household name over night. We aren't holding our breath but it could be fun to watch. If they actually told us how we could do so.

by Steve Hall    Jan-17-11    
Topic: Guerilla



Levi's Seeks Next Social Media Girl

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After a successful promotion that netted Levi's its first Social Media Girl, the brand is on the prowl again for another. Once again, the brand is looking for video submissions from those who think they can help engage with the brand's fan base on Facebook, Twitter and other social media platforms.

Interested women should head over to to the Levi's Facebook page by February 2 and check out the details. Five finalists will be selected and the public will vote from February 16 - 23. In a sense, it will be a simple popularity content. The girl with the most votes wins. Which, sadly, doesn't say anything about the girl's ability to engage in any manner with Levi's fane base.

For all we now, the next Levi's girl will be a big boobed, blond bimbo who loves to prance around in pleated plaid miniskirts and tight, low cut tops while uttering inanities that make no sense. But, no one will care. Because she's hot. And that's all that really matter, right?

by Steve Hall    Jan-17-11    
Topic: Brands



Brian Solis to Head Pivot Conference, Adrants to Join Advisory

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Pivot Conference, launched last year with over 700 attendees, is getting a new editorial leader: Brian Solis. Solis, who is taking over for Guidewire CEO Chris Shipley, is a well known speaker, author and an all around nice guy.

Dubbed the "TED of Marketing" by author Douglas Rushkoff, Pivot Conference is aimed at helping brand marketers and their agencies bridge the gap between themselves and the social consumer.

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by Steve Hall    Jan-17-11    
Topic: Industry Events



Ted Williams, Bus Shelters, Kardashians Among Top Stories This Week

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This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.

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by Steve Hall    Jan-16-11    
Topic: Brands, Celebrity, Commercials, Opinion, Racy



Holmes Hawks, Perry Visits Facebook, Internships Tweeted

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- Katie Holmes is the new face of Ann Taylor.

- Katy Perry is heading to Palo Alto to visit Facebook. Who knows why and who really cares. But if you do, tune in to Facebook Live January 19 at 2:30PM PST to see what it's all about.

- Need interns? Well, that's what Twitter is for according to Campbell Mithun.

- The backstory on why Carmax bought two spots in the Super Bowl.

- An ARG. For a feature film. Coming out in early 2011. Check it out. If you care.

- GoDaddy plans to unveil a new GoDaddy girl in one of their Super Bowl commercials. CEO Bob Parsons claims it will be a big surprise to all. We wait with baited breath.

by Steve Hall    Jan-14-11    
Topic: Celebrity, Social



Audi 8 Says 'Goodnight Moon' to Excess

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This beautiful new commercial from Venables Bell & Partners for the Audi 8 follows the classic, 1947 children's book, Goodnight Moon. In the ad, old luxury is eschewed for new luxury in the form on an Audi 8.

The commercial pokes fun at excess...as well as Mercedes Benz and introduces us to the Audi 8's "unequaled inspiration."As car commercials go, we like it. The analogy works and makes good use of a classic everyone can identify with.

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by Steve Hall    Jan-14-11    
Topic: Commercials



Was Hiring Ted Williams a Smart Choice For Kraft?

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Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.

While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."

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by Steve Hall    Jan-14-11    
Topic: Brands, Celebrity, Commercials, Opinion



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