For Johnson& Johnson's Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site which transforms a visitor's dreams into an animated experience that can be shared. To do so, the agency built a custom language processor capable of recognizing more than 16 thousand keywords and how they relate to one another.
Much like the agency's famed Subvervient Chicken it created for Burger King, a visitor simply responds to the phrase, "I dreamed that...," and waits for the dream to be transformed into an animation. Some interpretations are better than others.
As you have already heard - for years, actually - the iPhone is coming to Verizon. On February 10, the carrier will begin selling the device on their network. In a new commercial, Verizon says, "To our millions of customers who never stopped believing this day would come, thank you." And with that, the flood gates are prepared to open.
It will be very interesting to see how many people rush to switch and how many new customers Verizon pulls in now that it offers the iPhone.
Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.
In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.
As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.
The Bruins Bear is back again. This time he's following guys into the men's room and gicing them swirlies for disobeying the restroom code. Not that there was ever such a thing as a bathroom code to dictate through which you enter the bathroom but every once in a while you wish that bear was around when people in crowds get impatient and do stupid things.
If you're going to be a Bruins fan, you had better obey the rules. This ongoing campaign comes to us from Mullen.
As with every Super Bowl, movie ads play a big part of the broadcast. This year, it's no different. Paramount will have a significant presence during the game with ads for five films; J.J. Abrams' alien-invasion flick Super 8, Transformers: Dark of the Moon, Gore Verbinski's Rango and Marvel's superhero movies Thor and Captain America: The First Avenger.
Disney will hype Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks' will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
Advertising Age has had enough and it isn't going to take it any longer. No sirree. Managing Editor Ken Wheaton has promised not to cover any brand that submits a press release claiming their commercial has been banned from the Super Bowl. And he chastises any media outlet who does choose to give publicity. Oops. Sorry, Ken.
We've already given publicity to Ashley Madison for their ridiculous commercial it thought was banned because it features a porn star. Well, that isn't the case. It was banned simply because it's a shitty ad. Oh and perhaps the nod to bestiality.
In a welcome shift from past publicity strategies, GoDaddy is eschewing the tired and lame banned Super Bowl tactic in favor of something different. The Big Tease. Yes, rather than putting out a press release every time a network disallowed one of the domain registrars submitted Super Bowl commercials, GoDaddy is teasing a new GoDaddy girl who will not be revealed until game day.
With nothing but a pair of legs and the promise she is a "big name celebrity," there isn't much to go on in terms of the woman's identity. Hopefully she isn't revealed to be some insipid non-celebrity like Kim Kardashian or Heidi Montag.
So, all we can do is wait. Wait until the first half of the Super Bowl when GoDaddy airs the reveal and we can all either cringe or drool uncontrollably.
- If you're into androgynous men with shaved chests and waif-thin models, you might like the new Versace Spring 2011 ad campaign.
- Susan Sarandon puts on the milk mustache for the Got Milk ad campaign.
- The Paley Center for Media will present the twenty-eighth annual PaleyFest from March 4 to 17, 2011 at the Saban Theatre in Beverly Hills.
- Selling cars 101: Illustrate how strong their bumpers are. With a crane.
- Oh and here's that The Ladders spot. Ridiculous. Funny.
- Mashable reports, "Strata, a Chicago-based customized media management agency, polled 100 agency clients this month and found that TV is still the dominant medium - 44% of respondents said they are most focused on television above other media. That's a 24% jump over the previous quarter. Digital was second with 21.1% while radio netted 15.6%, a 75% jump from the third quarter."
- The Career Builder chimpanzees will be back for this year's Super Bowl in a commercial slated to air during the third quarter of the game. Someone call PETA.
Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We're not really sure what that's all about but Valentine's Day is approaching to we guess it's all good.
In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they've spent together. This one line email, yes...one line, somehow touts Yahoo's unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That's some pretty cool shit, people.
Goodby, Silverstein & Partners created and Blacklist produced the campaign.
- Kids party in reverse to promote the American debut of the British MTV series Skins.
Seriously? Is Ashley Madison actually surprised FOX rejected its proposed Super Bowl commercial? Are we actually surprised that, of course, they knew it would be rejected and that this yawner is yet another "banned ad" publicity ploy? Of course not. But that doesn't mean we can't share this ridiculousness with you. After all, the ad does feature a porn star.