This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you magic tricks!
As we prepare for SXSW which kicks off this Friday, we're wading through the thousands of possible panels, events, exhibits and other activities to attend. We thought we'd share a little bit about what we plan to do while in Austin. And plan is the operative word here. If you've ever been to SXSW then you know your plans can (and do) change at any moment. But for now, we hope to attend these panels.
The Power of Visual Storytelling. This panel will take a look at how brands and individuals can use storytelling to build their brand.
Integrating Brands Into Social Television. This panel will examine how Facebvook brand pages and Twitter handles have become second screens to the television viewing experience.
Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. The ad tells the well known story of the Three Little Pigs but with a modern twist. As the story unfolds, we see how it changes and how readers become intimately involved with the story through social media.
Parker writes, "A beautifully executed illustration of the power and interaction possible between traditional and digital media, and how this can rapidly and decisively change the public's perception and interpretation of the story."
Indeed. The ad truly captures how media works now and positions the paper (yea, an old school newspaper) as an important element in both telling the story and enabling other angles of the story to arise.
We should probably conduct a study to confirm this but we feel quite confident in stating the use of hot women to sell products to men (or women) far outweighs the use of hot men to sell products to women (or men). So we were pleased to find this Red Tettemer + Partners-created air freshener campaign that uses scantily clad men to hype its product. But we weren';t the only ones. You should have seen how our interns reacted.
Their pleated plaid miniskirts (doesn't everyone have a dress code for their interns?) where all a flutter over the buff men in this campaign and they squealed like a cheerleading squad watching the football team take the field. Yes, this campaign is eye candy for the ladies turning our bevy of beautiful interns into a collective puddle of lurid lustfulness.
Entitled How to be Agile and Authentic in Real-Time Marketing and PR, this white paper includes practical, candid and irreverent advice from author, speaker and marketing strategist David Meerman Scott on what it means to be real time in marketing and PR.
In this white paper you will learn that long-term campaign planning is all well and good but if that's where you put all your focus, you will miss powerful opportunities to leverage success from what's going on right now. See an opportunity. Seize the opportunity. Do it now, while the story is still hot.
In this white paper you will learn the four steps of real time marketing along with strategies to deploy the steps and real world examples of the steps in action. Download the white paper now.
A new Chevrolet campaign from Goodby Silverstein & Partners injects a bit of new into tired car dealer advertising. The campaign takes on the tone of a sitcom and offers up characters you can relate to...even if they are characatures themselves. The video series, which will be used by Chevy dealer groups, follows the story of Kyle as he begins work at a Chevrolet dealer.
One spot has the sales team shooting each other with toy guns and envisioning themselves in a workplace sitcom. Another features Kyle trying to worm his way intyo a sing-a-long. A third examines Kyle's first day at the dealershiop as he tries to fit in.
The video series was directed by Randall Einhorn who has directed The Office, Modern Family Parks and Recreation and Wilfred.
Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.
During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.
Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."
Check out the three and a half minute interview below.
Did you know that when bourbon ages, the portion that's lost to evaporation is called the Angel's Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil's Cut? Well, at least according to Jim Beam it is.
The brand is out with a new commercial touting their Devil's Cut bourbon. And it's the story of Angel falling for Devil. But what's this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?
Want to see that hot chick from Fiat's Super Bowl commercial? Well you can in a new Doner-created ad for the 500 Abarth. But the real star of the show is Charlie Sheen who makes a humorous appearance after driving the Fiat around his mansion while under house arrest. Of course, Sheen's never actually been under house arrest but the concept is still funny.
Of the appearance of said hot chick, Catrinel Menghia who was in Fiat's Super Bowl ad, Charlie asks, "What do I get for good behavior?"
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you leftover moonpies.
Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo. SXSW, the mother of all interactive conferences, puts the rest to shame with its propensity for buzzword bingo. An analysis by BlogAds of SXSWi panel buzzwords has discovered Monday, March 5 will be the sexiest day of the five day event. And by sexy, we mean geeked out hotness.
Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.
This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.
If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.