Steak Studio, on behalf of Samsung, created a liquid pixel display controlled by a Samgsung Galaxy Note II. It's an exploration of "interactive water art." This installation, created solely to make YouTube video about it, uses the Note and its corresponsing S Pen technology to transfer whatever is written on the phone's screen to hundreds of miniature pumps which display the written message.
After tackling what out of work advertising people (such as yours truly) do next and and how Detroit reinvented itself, "recovering ad man" and former copywriter, Erik Proulx, will examine how Penn State, its students and the local community moved on after the Sandusky situation.
His new film, 365 Days - A Year in Happy Valley, will premiere Christmas day 2013. If his pat work is any indication, there's no doubt this film will be an amazing experience.
Hmm. In perhaps one of the most annoying stunts ever, Innocean Worldwideand Thinkingbox outfitted a Kia Rio to go all batty honking and making weird car noises when people at a recent Vancouver Whitcapes game tweeted with the hasttag #kiacheerwcf.
Check out the video below.
For its most recent campaign for Boost Mobile, 180LA researched holidays for every day in December from Chocolate Covered Anything Day to Festival for the Souls of Dead Whales Day to your standard Christmas and Hanukkah. for each holiday, the agency made customized festive carol e-cards, all using different genres of music.
A new campaign, Drivemixer, from F/Nazca Saatchi & Saatchi for the Honda Fit Twist transformed the vehicle into a professional music mixer enabling N.A.S.A. (L.A. based Squeak E. Clean and Brazilian DJ Zegon) to create a new track using the Honda as a musical instrument. The car was turned into a keyboard module, and all the elements in the track composed by Squeak E. Clean (Sam Spiegel) and DJ Zegon (Zé Gonzales) were triggered by features transformed in the car.
If you are business that will attend Affiliate SUmmit West in Las Vegas January 13-15 or are simply interested is connecting with those in attendance, you might want to consider sponsoring Clickbooth's The Future is Now party to be held January 14 at Tao.
Check out the pictures from their last party during ad:tech New York in November. If you're interested in sponsoring, all the info you need is here.
End public service announcement.
Working with a corporate brand template from Carlton Draught for a Laundry Night promotion, a Sydney Australia pub, the Imperial, part of the Paddington Pub Precinct, is promising people a night off from ironing.
A promotional email from the pub read, "Give the wife, girlfriend or partner a rest tomorrow night, because the Carlton Draught girls will be in to do your laundry (well your ironing anyway)."
Watch this promotional ad from French pay TV channel Canal+ and see if you can guess what's for before the ad ends. You've seen this activity before. But not exactly in the various scenarios the ad portrays. BETC Paris created the work
- Lowe Roche Toronto is launching and Endless Celebration to tout the return of...o.b. Ultra absorbancy tampons. Yea, seriously.
- Colle+McVoy is selling special occasion cards for $14.99 with proceeds going to Feeding America.
- Check out Yoke's Ad-Vent calendar which, each day, will feature one of the best (in Yoke's eyes) ads or branded content from all over the world.
A well-designed mobile app, tailored to its audience, has the ability to increase customer loyalty, encourage more frequent interactions and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.
In this white paper from Appcelerator, you will learn the keys to creating "sticky" mobile apps that keep customers coming back. Using four pillars of the mobile relationship lifecycle - reach, loyalty, engagement and monetization - as guides, you'll learn the most effective ways to connect with customers at the right time, on the right mobile device.