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How Social Media Can Make Your Job Suck Less

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So everyone's been yapping about how great social media is and why you should implement it to better your relationship with your customers. Well, what about the most important customer of all? You. Yea, you. That's right. Because with no you, there's no them and without them, there's no you. OK, that's confusing. Tanslation: Social media is great for serving your customer's needs but it's also great for serving your own internal needs.

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by Steve Hall    Dec-13-12    
Topic: Research, Social



Fallon Wants You to Check Your Balls...Uh...Bauballs

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Exercising some of the finest bathroom humor only the ad industry can come up with, Fallon UK has has given us Bauballs, a holiday themed, double entendre-laden promotion for men's cancer charity Orchid.

Beginning this week, a limited number of bespoke, festive Bauballs, decorations that resemble...well...guy's balls, are available for purchase on the campaign's website. All the proceeds will go back to the charity which was set up to support efforts to cure testicular, prostate and penile cancer.

UPDATE: Seems there's another Bauballs effort.

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by Steve Hall    Dec-13-12    
Topic: Cause



Victoria's Secret Models Attempt to Sing 'Deck the Halls'

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We're sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria's Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.

Yea, sure. It's fun to show hot women try to sing Christmas carols. Especially when they're all dolled up in holiday-themed hottie-wear. Hell, it's fun to show hot women doing nothing at all. But. Please. Make. It. Stop.

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by Steve Hall    Dec-13-12    
Topic: Racy, Strange, Video



Personal Videos Share Heartwarming Red Cross Message

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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video



Majority of Mobile Phone Video Usage Occurs At Home

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The Interactive Advertising Bureau released The IAB Mobile Phone Video Diaries, research that shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen - a TV, desktop computer or tablet - is also available for viewing purposes. These findings combine to point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.

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by Steve Hall    Dec-13-12    




The 12 Most Influential Brand Videos of 2012

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This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan's time at Sharethrough, he was Director of Custom Content at Universal McCann.

Brand video content is no longer the playground for innovators and early adopters. Brands like GoPro have been built from scratch on video content, while others like Hot Wheels have been revitalized. A President, who made liberal use of video content, has been re-elected, and charities the world over have used poignant videos to activate volunteerism and increase contributions for causes ranging from clean water to marriage equality. As more successes pile up, more brands will produce video content to achieve their marketing goals.

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by Steve Hall    Dec-12-12    
Topic: Best, Brands, Social, Video



Should Your Agency Hire T-Shaped Talent?

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T-shaped talent is a term used to define a person's skill set. If a person has T-shaped talent, they are well-versed in a particular area of expertise (represented by the vertical bar in the T) along with possessing the ability to collaborate with experts across disciplines other than their own and apply that knowledge (represented by the horizontal bar in the T).

One can argue T-shaped talent is the perfect skill set A person who is an expert in one field can be counted on to flawlessly complete tasks in his or her area of expertise. Additionally, they know just enough about other fields to work intelligently and productively with experts in other specialized fields. This saves a company time and money because less time need be spent explaining things and more time will be spent accomplishing things.

Continue Reading...

by Steve Hall    Dec-12-12    
Topic: Agencies, Opinion



How to Use Facebook for Mobile Marketing

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Did you know that over 500 million people use Facebook on a mobile device? No, really, it's true! Now ask yourself this; are your Facebook marketing programs (you do have Facebook marketing programs, right?) aligned with your mobile marketing efforts? Are the two working together to generate more leads and customers for your brand? If not, we've got your back.

In this HubSpot eBook, part of the Adrants whitepaper series, learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

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by Steve Hall    Dec-12-12    
Topic: Research



Maurice Levy Has Fun With YouTube During Holiday Greeting

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If you're familiar with Publicis Groupe CEO Maurice Levy's annual holiday greeting, you've probably come to the conclusion that the man can talk. And talk. And talk. This year, the holding company decided to have some fun with the video.

The embeddable video below leads to the full video on YouTube. Why? You'll see when you get there. Try skipping ahead or pausing or changing the volume, the resolution or switching to full screen.

Thanks, Publicis!

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by Steve Hall    Dec-12-12    
Topic: Agencies, Video



Flower Porn Promotes Russian Beer

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Ever since Russia became, well, whatever it has become after its communist days, the country's ad industry has been obsessed with sex. Even more to than the French, GoDaddy and Carl's Jr.

To promote Redd beer, Artery VFX helped created a commercial that, well, let's be blunt, is flower porn. Instead of humans writing and moaning in ecstasy while the camera films things going in and out of other things, this piece of work focuses on flowers doing it...explosively.

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by Steve Hall    Dec-12-12    
Topic: Racy



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