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Captains of Industry Defined

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Did you know there was an ad agency called Captains of Industry? Did you know Captains of Industry were also business titans at the turn of the century? No, not this recent century. The one before. In any case, check out this video from, yes, Captains of Industry, a Boston-based agency headed by, well, the many heads of Ted Page.

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by Steve Hall    Dec-12-12    
Topic: Agencies



JWT Tracks Most Tweeted Brands

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JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.

By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.

Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view

by Steve Hall    Dec-12-12    
Topic: Agencies, Research, Social



How Advertisers Failed Women in 2012

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Miss Representation, an organization dedicated to ending sexism in media, has taken a look at sexism in advertising in 2012. The video calls out Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Barbie, Victoria's Secret, Svedka, American Apparel and others.

The video raises a fair point. But just imagine a world in which we didn't objectify women in advertising.

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by Steve Hall    Dec-11-12    
Topic: Trends and Culture



Your Website Could be Losing You Millions of Dollars

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The internet was supposed to solve everything, right? Brands could direct all their customers to the web where every last query could be answered without need for expensive human customer support. Sadly, that isn't always the case.

Customers associate the Internet with speed and convenience. They expect to visit a brand's website, find what they're looking for and purchase the product just moments later. This is the expectation. But what happens when a your brand's website fails to provide an efficient customer experience?

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by Steve Hall    Dec-11-12    
Topic: Research



Get Your Dirty Santa Claus Christmas Cards Now!

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Two former ad guys, Brandon Burns and Justin Winslow, are having a bit of fun this holiday season with a Fab store dedicated to dirty Santa Claus holiday cards.

The store describes the offerings thusly, "He sneaks down chimneys, invites children to sit on his lap, and no one thinks anything of it. The jig is up, old man. These comically risqué cards from Dirty Santa's Workshop reveal the truth: Ol' St. Nick has been a very bad boy."

So if you want to make your friends and relatives laugh (or scream in horror) this year, head over to Dirty Santa's Workshop and grad yourself a few dirty cards.

by Steve Hall    Dec-11-12    
Topic: Trends and Culture



Agency Asks People to Re-Create Scenes From 'Elf' For Charity

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Birmingham-based ad agency Luckie has created a holiday site, Luckie Elf, and will donate $25 to children's charities each time a person Instagrams a photo of themselves re-enacting a scene from the movie Elf.

For inspiration, the agency has chosen and described 14 scenes from the film for visitors to re-enact. Agency employees have already had quite a bit of fun as you can see from their own re-enactments.

by Steve Hall    Dec-11-12    
Topic: Agencies, Cause



'Twignature' Collects Signatures For Amnesty International

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With help from BMF Melbourne, Amnesty International has developed a new method to collect signatures. Called, Twignature, The user names of Twitter users who retweet an Amnesty International petition message are automatically converted to signatures and added to the petition.

The first example of this work is for an Amnesty International petition that calls for the Brazilian government to protect environmentalist Laisa Santos Sampaio.

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by Steve Hall    Dec-11-12    
Topic: Social



Cute Redhead Saves Lame Dallas ADDY Promo

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This is, perhaps, the lamest ADDY Award call for entry work we have ever seen. Created by The Richards Group in conjunction with the AAF Dallas, the work centers on the notion a creative person's idea are their babies. Though in this piece of work, it's not a notion, it's quite literal.

Nothing like hammering home the obvious. OK, yea, we get that that's the joke and, besides, we're a sucker for cute redheads so we're going to let this one slide.

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by Steve Hall    Dec-11-12    
Topic: Industry Events



InstaCamp Brings Campfire, Christmas Carols to Your Digital Device

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Sometimes the simplest campaigns are the best campaigns. We'd venture to say that's the case with InstaCamp. Created by Denver-based LRXD for Kampgrounds of America, InstaCamp brings the visual pleasure and virtual warmth of a campfire along with relaxing Christmas music to your digital device.

Fire it up in the office. Fire it up at home. Fire it up while you're stuck at the airport on your way home for the holidays. Wherever you fire it up, it's pretty much guaranteed to calm your nerves at least for a little while.

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by Steve Hall    Dec-11-12    
Topic: Online



Infographic Pokes Fun at Crazy Clients

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Here's a bit of hilarity to brighten your day. Well, that is if you work in an ad agency. Sorry, clients, this time the joke is on you. But give it time. No doubt there is plenty to say about those agency primadonnas.

Central Desktop has put together an infographic highlighting the eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered.

Click here to see the infographic.

by Steve Hall    Dec-11-12    
Topic: Agencies, Brands



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